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Astuti I, Andri
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POLA KOMUNIKASI KOMUNITAS CLUB MOBIL BRIO SQUAD SOLORAYA DALAM MEMPERTAHANKAN KEKOMPAKAN ANGGOTANYA: POLA KOMUNIKASI KOMUNITAS CLUB MOBIL BRIO SQUAD SOLORAYA DALAM MEMPERTAHANKAN KEKOMPAKAN ANGGOTANYA Herlambang, Diofanny; Riyanto, Buddy; Astuti I, Andri
Solidaritas Vol 7 No 1 (2023): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Tujuan dari penelitian ini adalah mendeskripsikan dan menjelaskan polakomunikasi Komunitas Brio Squad Soloraya dalam menjaga kekompakankelompoknya. Penelitian ini menggunakan pendekatan deskriptif kualitatif.Penelitian deskriptif kualitatif bertujuan menjelaskan fenomena sedalamdalamnyamelalui pengumpulan data. Pemilihan informan dilakukan denganteknik purposive sampling yaitu adanya pertimbangan tertentu dan sampel yangdigunakan atau di ambil bukan berdasarkan strata, random (acak), atau daerah,akan tetapi didasarkan pada suatu tujuan. Data diperoleh dengan wawancara,observasi langsung dan studi dokumentasi. Teknik analisis data yang digunakandalam penelitian ini melalui beberapa tahapan yaitu reduksi data, penyajian datadan kesimpulan. Hasil penelitian menunjukkan bahwa Pola komunikasi yang diterapkan dalam Komunitas Brio Squad Soloraya yaitu Komunikasi formal daninformal, komunikasi formal biasa di gunakan untuk acara yang bersifat pentingseperti rapat dan pelantikan anggota, sedangkan informal digunakan untukkomunikasi antar anggota yang sifatnya santai dan biasa di gunakan pada saatkopdar. Hambatan Komunitas Brio Squad Soloraya yaitu hambatanmisscomunication/ kesalahpahaman dalam penyampaian pesan, Miskomunikasibisa saja terjadi jika suatu pesan yang disampaikan kurang jelas dan apabiladisampaikannya dalam keadaan kondisi marah/kurang mood. Selain itu hambatanlainya adalah Hambatan terbenturnya waktu untuk kumpul. Slogan KomunitasBrio Squad Solorayad untuk menambahkan rasa solidaritas/kekompakan antaranggota dan harus di ingat oleh semua anggota yaitu “ONE HOBBY ONE HEARTONE FAMILY” dan “Yang Penting Enjoy”Kata kunci : Pola Komunikasi Komunitas Brio Squad Soloraya, HambatanKomunitas, Kekompakan Anggota
Komunikasi, Instagram, Parenting KONTEN EDUKASI PARENTING DI INSTAGRAM @POBEE.ID DALAM MENINGKATKAN PENJUALAN PRODUCT BERMAIN ANAK Ardianto, Roni; Hastuti, Nurnawati Hindra; Astuti I, Andri
Solidaritas Vol 8 No 1 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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In the digital era like now, there are many applications that can be used as a field to make money, for example such as Instagram social media, which has now become an alternative media in the field of marketing and promotion. Broadly speaking, everyone can do business through Instagram social media. Instagram disseminates photos and videos with the features presented and the most popular social media. Pobee.id is present as a brand of children's toy manufacturers who use Instagram social media for buying and selling purposes to interact with followers. In addition to marketing purposes, what is interesting in this @pobee.id Instagram content is the method of educating how to use products and parenting packaged through videos (reels) and posting several images (carousel). The focus of this study is to find out how parenting educational content on Instagram pobee.id in increasing sales of children's play products. To explain the focus of this research in depth, this study uses qualitative research methods and interviews, in this study using theories from Hoghughi, Masud S, and Long (2004) Provide education and ensure that the education delivered by parents can run and can be carried out by children. The principle of parenting is more concerned with child development and activities related to education than with the child itself. From this study, it is revealed that parenting educational content can Pobee.id help informants in educating children to teach children activities that train stimulation so that it can reduce children's dependence on playing gadgets to be more creative and active. From the version, parents also get insight into how to educate children through play, and how the correct parenting style when children enter pre-school age can then be practiced at home when together with children. Through parenting educational content, pobee.id use it as a promotional medium on Instagram to sell children's play products, from data obtained by researchers every year pobee.id sales have increased, in the 2020 period product sales totaled Rp.70,176,419. for the 2021 period Rp.141,456,751. for the 2022 period Rp.176,472,842. for 2023, it was recorded that until November product sales had reached Rp.254,968,998. Keywords: Communication, Instagram, Parenting, Content Education
PENGARUH DAYA TARIK IKLAN DAN BRAND AMBASSADOR BTS TERHADAP KEPUTUSAN PEMBELIAN PADA MARKETPLACE TOKOPEDIA PADA MAHASISWA ILMU KOMUNIKASI 2019 UNIVERSITAS SLAMET RIYADI SURAKARTA: PENGARUH DAYA TARIK IKLAN DAN BRAND AMBASSADOR BTS TERHADAP KEPUTUSAN PEMBELIAN PADA MARKETPLACE TOKOPEDIA PADA MAHASISWA ILMU KOMUNIKASI 2019 UNIVERSITAS SLAMET RIYADI SURAKARTA Indah Amelia, Ria Ardila; Hindra H, Nurnawati; Astuti I, Andri
Solidaritas Vol 8 No 1 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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ABSTRACT This study aims to determine the significance of exposure to the influence of advertisements and BTS brand ambassadors on purchasing decisions on the Tokopedia marketplace for 2019 communication science students at Slamet Riyadi University Surakarta. This type of research is explanatory, with collection by questionnaire. The population in this study were students of the 2019 Slamet Riyadi University Surakarta communication science program totaling 196, while the sample used in this study was 100 respondents. The data analysis technique used multiple linear regression. The results showed that the variables of advertising influence exposure and BTS brand ambassadors had a significant effect on purchasing decisions on the Tokopedia marketplace for 2019 communication science students at Slamet Riyadi University Surakarta. The t test results obtained the value of the tcount of 3.433 with a p-value of 0.001. The t test results obtained a value of tcount of 4.069 with a p value of 0.000. The calculated F value is 9.911 with a p-value of 0.000 <0.05. So it can be concluded that there is a significant effect of exposure to advertising influence (X1) and tokopedia marketplace brand ambassador (X2) on the dependent variable of purchasing decisions (Y). Keywords : Advertising Influence, Brand Ambassador, Purchase Decision.
ANALISIS MANAJEMEN KOMUNIKASI PEMASARAN RADIO METTA SOLO FM DALAM MENINGKATKAN JUMLAH IKLAN Saputri, Niken Dian; H, Nurnawati Hindra; Astuti I, Andri
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Radio has an important role in the process of conveying information through broadcast programs such as music programs, news and advertisements. In the current era of globalization, radio managers must try to ensure that radio continues to exist so that it is not eliminated by the development of globalization. Radio Metta FM was originally a family radio with listeners of all ages, but now Radio Metta has turned into a lifestyle radio where listeners range from 10 to 50 years old. These radio changes result in programs also undergoing changes, therefore marketing management is needed to sell new programs on Metta FM so that there are still advertisements on the radio. This research aims to determine the communication management of Radio Metta Solo FM in increasing the number of advertisements. This type of research is qualitative research using the SOSTAC analysis method by Chaffey and Smith. Data sources consist of primary data, namely interviews and observations, as well as secondary data, namely documentation. The research results show that Radio Metta Solo FM's marketing communications management in increasing the number of advertisements is quite good, as evidenced by a significant increase in the number of advertisements.
PEMANFAATAN KONTEN INSTAGRAM SEBAGAI MEDIA PROMOSI DALAM MEMBANGUN BRAND AWARENESS PADA EVENT SOLO MARKET FEST Caesario, Much Rizky Dela; Astuti I, Andri; Sihabuddin, Sihabuddin
Solidaritas Vol 9 No 1 (2025): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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This study examines the use of Instagram content as a promotional medium to build brand awwareness for the solo market fest event. In the digital era, social media has become a primary tool in marketing strategies, especially Instagram, which has a wide reach and interactive features. This research employs a qualitative method with a descriptive approach. Data was collected through interviews with Solo Market Fest social media managers, visitors, and UMKM and thrifting tenants. The findings indicate that the promotional strategies implemented through engaging visual content, interactive features such as giveaways and polls, and the use of hashtags effectively enhance brand awareness. The application of the AISAS model (Attention, Interest, Search, Action, Share) in promotional strategies helps attract attention, increase audience interest, facilitate information searches, drive action, and expand promotional reach through content sharing. Thus, Instagram proves to be an effective platform for building brand awareness at the Solo Market Fest event. Additionally, this study finds that active user engagement in digital interactions on Instagram strengthens audience loyalty to the event. Instagram not only functions as a promotional medium but also as an effective communication tool for building a community and enhancing relationships between organizers, tenants, and visitors. Therefore, optimizing digital marketing strategies through Instagram can be a key factor in the success of similar events in the future.
PEMANFAATAN KONTEN INSTAGRAM @perpustakaanumumkotadepok SEBAGAI SARANA PROMOSI PADA PERPUSTAKAAN UMUM KOTA DEPOK Rizqi Safitri, Erfriyanka; Astuti I, Andri
Solidaritas Vol 9 No 1 (2025): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Utilizing Instagram social media is very important to reach all levels of society to obtain information. Especially in the modern era, people really need information on various social media. Social media has the advantage of supporting the quality of service that will be provided to visitors. Social media can make it easier for people to access data and various information in libraries. Social media can also be a forum for collaborating with existing writers in creating activities such as book reviews. Librarians can be more innovative to create new services that are not yet available in libraries. Librarians can also improve their skills through social media. The purpose of writing this manuscript is so that the Depok city public library can have a greater number of Instagram followers and increase visitors coming to the library. The implementation method is the descriptive method. The results of creating interesting and consistent content will introduce libraries to all levels of society. The use of Instagram was chosen because many people use it, both teenagers and adults. so that users know where the Depok City Public Library is located and the various activities carried out by the Depok City Public Library every day. Unfortunately, the Depok City Public Library's Instagram was hit by hackers as a result of which quite a lot of followers were lost and they finally created a new Instagram. The solution is to create more interesting content about the library so that followers can grow more. Keywords: Social Media; Instagram; Promotion; Library
Co-Authors Ardianto, Roni Buddy Riyanto Caesario, Much Rizky Dela H, Nurnawati Hindra Herlambang, Diofanny Hindra H, Nurnawati Indah Amelia, Ria Ardila Nurnawati Hindra Hastuti Rizqi Safitri, Erfriyanka Saputri, Niken Dian Sihabuddin, Sihabuddin