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All Journal Journal of Industrial Engineering & Management Research (JIEMAR) Journal of Sustainable Community Development
Azhari, Cindy
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Humanities Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering

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Analysis of Differentiation Strategy, Cost Leadership and Market Orientation on Product Excellence Kusnanto, Eri; Azhari, Cindy
Journal of Industrial Engineering & Management Research Vol. 5 No. 1 (2024): February 2024
Publisher : AGUSPATI Research Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.7777/jiemar.v5i1.512

Abstract

This study aims to determine the effect of differentiation strategy, cost leadership, and market orientation on product excellence. The research approach taken is to use a qualitative approach. The population of this study were all employees, especially in the field of sales and marketing. From the existing population, the sample was set at 60 people. The instrument used in this research is a questionnaire. The analytical tool used to qualitatively determine the effect between variables in this study used multiple linear regression analysis. The results of this study indicate that Differentiation Strategy has a positive effect on product excellence, Cost leadership has a positive effect on product excellence. Market orientation has no effect on product excellence. And simultaneously all independent variables have a positive effect on product excellence. This is evidenced by the coefficient of determination which is positive and the significant value is less than 0.05 or where the F-count value is greater than the F-table value. Managerial implications include the importance of companies to consider implementing differentiation and cost leadership strategies to increase their product advantage in a competitive market. Future research implications include the need for further research to understand other factors that may affect product excellence in this industry context.
Penyuluhan dan Penyebaran Media Video sebagai Upaya Pencegahan Penyakit Tuberkulosis (TBC) pada Masyarakat di Kelurahan Pondok Betung Kota Tangerang Selatan Lubis, Dhian Wahyudi; Azhari, Cindy; Kamal, Sofia; Syahriyah, Shilfia Fadhilatul; Putri, Zelza Alifvia Samudera; Azhari, Ahmad; Nabila, Ai; Safitri, Bunga; Faizah, Faizah; Darmawansyah Alnur, Rony
Journal of Sustainable Community Development Vol. 2 No. 3 (2024): Journal of Sustainable Community Development
Publisher : MID Publisher International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.13889995

Abstract

Tuberkulosis adalah penyakit menular yang berpotensi mematikan. Jika tidak dicegah, infeksi dapat menyebar luas. Tujuan pengabdian masyarakat di Kelurahan Pondok Betung ini adalah meningkatkan kesadaran masyarakat tentang pencegahan tuberkulosis. Kegiatan diawali dengan brainstorming bersama Puskesmas dan Kelurahan, dilanjutkan koordinasi dengan kader, program intervensi, dan evaluasi. Sasaran program adalah masyarakat Pondok Betung. Intervensi dilakukan melalui penyuluhan dan penyebaran video edukasi di WhatsApp. Penyuluhan dievaluasi dengan pre-test dan post-test untuk menghitung nilai mean, median, serta z-score, dan hasil dianalisis menggunakan uji Wilcoxon. Terdapat peningkatan signifikan pada pengetahuan masyarakat dengan p-value <0,001. Sementara itu, video edukasi disebarkan ke 16 grup WhatsApp dan 679 orang telah menontonnya, menunjukkan keberhasilan distribusi informasi melalui media video.
Co-Authors Ahmad Azhari Darmawansyah Alnur, Rony Eri Kusnanto Faizah Faizah Kamal, Sofia Lubis, Dhian Wahyudi Nabila, Ai Putri, Zelza Alifvia Samudera Safitri, Bunga Syahriyah, Shilfia Fadhilatul