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All Journal Journal Of Management Science (JMAS) Journal of Industrial Engineering & Management Research (JIEMAR)
Kučinskas, Gedas
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering

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Consumer responses to diverse digital goods: the role of psychological ownership in life planning apps, music streaming services, and game skins: Psychological ownership and digital goods Kučinskas, Gedas
Journal of Industrial Engineering & Management Research Vol. 5 No. 4 (2024): August 2024
Publisher : AGUSPATI Research Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.7777/jiemar.v5i3.529

Abstract

Digital goods have significantly transformed industries and consumer behavior, with Life Planning Apps, Music Streaming Services, and Game Skins becoming integral to daily life. The study aims to explore consumers' psychological ownership of diverse digital goods and its impact on willingness to pay and purchase intentions. It examines differences in perceived value, anticipated enjoyment, and relevance across various digital products. A survey was conducted with 138 participants recruited via MTurk, who were presented with scenarios for each type of digital product. Participants' responses were measured using a 7-point Likert scale to evaluate various consumer behavior aspects. Data were analyzed using repeated measures ANOVA and regression analyses. The results show notable differences in consumer perceptions and intentions among the three categories of digital goods. Music streaming services are perceived as culturally integrated and highly valued, leading to strong consumer engagement. Life planning apps evoke a high sense of personal ownership due to their deep integration into users' daily routines, resulting in high perceived value and relevance. In contrast, game skins are seen as less essential, reflecting lower levels of psychological ownership and perceived value. The study concludes that psychological ownership significantly impacts consumers' willingness to pay, purchase intentions, anticipated enjoyment, and perceived value across all types of digital goods. These findings highlight the critical role of psychological ownership in digital marketing strategies, suggesting that enhancing consumers' sense of ownership can improve engagement and satisfaction with digital products.
Psychological perceptions of media channels: Effects on willingness to buy and advertisement trust Kučinskas, Gedas
Junal Ilmu Manajemen Vol 7 No 3 (2024): July: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i3.497

Abstract

This study investigated the psychological perceptions of media channels and their effects on consumer behavior, specifically focusing on willingness to buy and advertisement trust. Drawing upon theories of media effects and consumer psychology, the research examined how factors such as perceived closeness, familiarity, and identification with media channels influence consumer attitudes and behaviors. Methodologically, the study employed a mixed-methods approach, combining survey data on media usage and perceptions with experimental manipulations to assess the causal effects of psychological perceptions on consumer behavior. Findings revealed consumers' psychological perceptions of media channels, such as perceived closeness and identification, significantly impact their willingness to buy and trust in advertisements. In conclusion, this research highlights the importance of understanding the nuanced dynamics of media consumption and its implications for marketing and advertising strategies. By integrating theoretical insights with empirical findings, the study contributes to a deeper understanding of the psychological mechanisms underlying consumer behavior in the context of media channels.
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