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All Journal NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis
Alfiatus Zainiyah
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Sosialisasi Kewirausahaan Guna Memotivasi Siwa Siswi Untuk Berwirausaha Serta Mempelajari Kegiatan Administrasi Alfiatus Zainiyah
NUSANTARA Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 1 (2024): Februari : Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v4i1.2418

Abstract

The Surabaya Mengajar Program is designed to improve students reading, writing and arimathic skills. This program prepare students to face future challenges and become effective leaders. This program involes student from various universities in Surabaya. Before the program start, students and supervisors coordinate/brief. They visit, namely to take part in the Surabaya Mengajar Program. After observations on September 4 2023, the Surabaya Mengajar Program activities were immediately carried out te next day, namely on September 5 2023. One of the benefits of participacing in this program is that student get the opportunity to communicate and interact with many people, as well as knowing the latest learning and teaching systems in the Merdeka Curriculum. Student also gain insight into office administration at SDN Kendangsari IV/279 Surabaya. The Surabaya Mengajar 4 program aims to improve student literacy and numeracy in schools. This program also provide many benefit for student who take part in this program. Students get the opportunity to learn and develop their skills in their skills in their field. Students also have to the oppurtinity to collaborate with teachers at schools and improve the quality of education at school.
Perhitugan TKDN Pada Produk (Barang) Guna Meningkatkan Perekonomian Dalam Negeri Alfiatus Zainiyah; Ni Made Ida Pratiwi
Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Vol. 2 No. 3 (2024): Jurnal Manajemen dan Administrasi Bisnis
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/dinamikapublik.v2i3.679

Abstract

In improving domestic industrial businesses, the government must be able to increase the Use of Domestic Products (P3DN). The TKDN policy also reduces dependence on foreign products, creating jobs. The calculation of the Domestic Component Level is an important evaluation method in industry to measure how much of the components in a product are produced domestically. This research uses the literature review method. The purpose of this research is to find out “Calculation of TKDN products to improve the domestic economy”.
Pengaruh Co- branding dan FoMO terhadap Impulse Buying Gen Z pada Produk Kolaborasi Nabati dengan Girl Group Kpop Aespa di Surabaya Alfiatus Zainiyah; Ayun Maduwinarti; Ute Cahirus M.Nasution
Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Vol. 3 No. 2 (2025): Juni: MASIP: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/masip.v3i2.1035

Abstract

The rapid development of the bussines world requires companies to contiously innovate in order to remain competitive. Collaboration with Kpop artists have become a popular marketing strategy to attract consumers, as a demonstrated by PT Kaldu Sari Nabati Indonesia through its partnership with the girl group Aespa. This collaboration utilized co- branding strategies and leverages the Fear of Missing Out (FoMO) phenomenon, particularly prevalent among generation Z, potentially triggering impulse buying behavior. This study aims to examin the influence of Co- branding and FoMO on impulse buying behavior toward the Nabati with Aespa collaboration product in Surabaya. The research uses a quantitative approach with a questionnaire as the research instrument. The sample consist 100 generation Z repondents who have purchased the collaborative product, selected using purposive sampling. The result show that co- branding and FoMO have a significant effect, both partially and simultaneously, on impulse buying contributing 40,2% to the behavior. The reamaing influence is a attributed to other factor such as exclusive packing design and digital marketing. This study suggest that future researchers explore additional variabels and broaden the sample and population for deeper analysis.
Co-Authors Ayun Maduwinarti Pratiwi, Ni Made Ida Ute Cahirus M.Nasution