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All Journal NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat Moneter : Jurnal Ekonomi dan Keuangan
Nikita Dewi Anjani Sudrajat
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Modernisasi UMKM Mie Ayam Mas Nok Melalui Pemanfaatan Media Sosial Dan Pembuatan Logo Santi Rimadias; Nikita Dewi Anjani Sudrajat; Zaid Muhammad Zaidan
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 1 (2024): Februari : Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v4i1.2442

Abstract

Micro, Small and Medium Enterprises (MSMEs) need to compete effectively in the market in terms of increased capacity to adapt to the dynamic business environment. MSMEs need to respond promptly to evolving market trends, technological advances, and changing consumer preferences. However, not all MSMEs have made the necessary adaptations in order to thrive in a dynamic business environment. This community service focuses on Mie Ayam Mas Nok, an MSME that faces specific challenges, especially the lack of social media utilization and the absence of a distinctive business logo. To overcome these problems, community service activities were carried out by providing targeted assistance to MSMEs Mie Ayam Mas Nok. This service activity aims to empower them through effective utilization of social media platforms and the creation of unique business logos, thereby increasing their competitiveness in a dynamic business environment. Using a combination of observation, interviews, and surveys, this community service initiative yielded positive results. MSMEs Mie Ayam Mas Nok successfully integrated social media into their business strategy and obtained a distinctive business logo. These improvements have significantly increased the competitiveness of their businesses, equipping them to thrive in an ever-changing and competitive business environment.
Menuju Generasi Berkarakter: Sosialisasi Pendidikan Antikorupsi di SMK Al-Falah Jakarta Santi Rimadias; Marissa Grace Haque; Ajeng Rida Riyanti; Catur Nugrahani; Nikita Dewi Anjani Sudrajat; Putri Aisy Salma; Riedmen Gifar Widagdo; Yola Pangestu Anggraeni
Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat Vol. 2 No. 3 (2024): Juli : Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/pandawa.v2i3.981

Abstract

Corruption remains a major challenge that hinders economic, social, and political progress. To overcome this problem in Indonesia, the STIE Indonesia Banking School community service team implemented an Anti-Corruption outreach program initiative targeted at Al-Falah Vocational School in Jakarta. This program utilizes a combination of interactive lectures, participatory discussions, and interesting quizzes to convey anti-corruption principles. The results of this program show a significant increase in students' understanding of corruption, its negative impacts, and the important role of integrity. These results underscore the efficacy of early anti-corruption education in cultivating a generation committed to ethical behavior and integrity and laying the foundation for a corruption-free future.
Pengaruh Celebrity Endorsement oleh NCT Dream pada Produk Tos Tos Terhadap Minat Beli (Purchase Intention) Penggemar NCT Dream di Kalangan Gen Z Nikita Dewi Anjani Sudrajat; Santi Rimadias
Moneter : Jurnal Ekonomi dan Keuangan Vol. 3 No. 2 (2025): April : Moneter : Jurnal Ekonomi dan Keuangan
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/moneter.v3i2.1300

Abstract

The development of globalization has opened up many opportunities in the business world, especially in helping companies increase their sales and profits. One of the increasingly popular marketing tools is the use of celebrity endorsements. In this context, the Korean Wave phenomenon is one of the important aspects that attracts the attention of global consumers, especially in Indonesia. This study aims to encourage the influence of celebrity endorsements from NCT Dream on consumer behavior and purchase intentions for Tos Tos snack products. By involving 161 respondents who are NCT Dream fans who were born between 1997-2012 (Gen Z) and know Tos Tos products. This study uses a quantitative method with data analysis using the PLS-SEM approach supported by SmartPLS 3.0 software. The results of the study showed a significant influence of the Celebrity Endorsement and Consumer Behavior variables on Purchase Intentions for Tos Tos snack products, while the Digital Marketing variable did not have a significant effect on Purchase Intentions. This finding has an impact on Tos Tos to analyze factors that can increase consumer purchase intentions.
Co-Authors Ajeng Rida Riyanti Catur Nugrahani Marissa Grace Haque Putri Aisy Salma Riedmen Gifar Widagdo Santi Rimadias Yola Pangestu Anggraeni Zaid Muhammad Zaidan