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Pelatihan Digital Marketing Pada Pimpinan Daerah Aisyiyah Lamongan Evi Dwi Kartika Sari; Heti Nur Ani; Sawabi Sawabi; Lusi Nur Widya Wati
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 4 (2021): November : Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v1i4.2653

Abstract

This article discusses social media content design training organized by the Aisyiyah Regional Leadership (PDA) Lamongan, in collaboration with the Ahmad Dahlan Lamongan Institute of Technology and Business. The main focus of the training is Instagram feed management and effective use of color. The majority of participants are women with an age range of 30-45 years. The training material includes digital marketing and the use of the Canva application. The results of this training show an increase in participants' understanding of the use of Instagram as a digital marketing tool. The high enthusiasm of the participants reflects the success of the digital marketing training organized by PDA Lamongan. By applying the knowledge gained, opportunities to hold similar activities in the future are wide open.
Pelatihan Kepemimpinan Pada Organisasi Intra Kampus Sawabi Sawabi; Amri Nur Azizah; Dwi Reni Nisvul; Fanani Fanani; Alfarizi Alfarizi
JURNAL PENGABDIAN MASYARAKAT AKADEMISI Vol. 1 No. 1 (2023): Januari
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jpma.v1i1.834

Abstract

Leadership training in student organizations still needs to be improved. This increase aims to improve the quality of intra-campus organizations. The methods used in this training are exploration, lecture and discussion. This event was attended by 48 participants from various semesters. As a result of this training, students have quite a lot of enthusiasm, because they can learn more about the goals and benefits of organizing on campus.
PENGARUH CONSULTING FICILITIES, LIFESTYLE DAN CELEBERITY ENDORSER TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE MS GLOW (STUDI PADA MS GLOW LAMONGAN) Roma Dhona Rahmawati; Didik Puji Wahyono; Sawabi Sawabi
JURNAL ILMIAH PENELITIAN MAHASISWA Vol 1 No 2 (2023): Agustus
Publisher : Kampus Akademik Publiser

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jipm.v1i2.33

Abstract

. This study aims to analyze and examine the influence of Consulting Ficilities, Lifestyle and Celeberity Endorsers on the Purchase Decision of Ms Glow's Skincare Products (Study on Ms Glow Lamongan). This study uses a quantitative descriptive approach. The population in this study is employees at PDAM Lamongan. The sample used in this study was Ms Glow Lamongan's consumers, amounting to 100 of the total population, namely 7,478 employee respondents. The data analysis method used in this research is using multiple linear regression analysis. Data analysis in this study was carried out using SPSS software. The results of data analysis show that organizational culture, work motivation and work discipline partially have a positive and significant effect on teacher performance. Then simultaneously Consulting Ficilities, Lifestyle and Celeberity Endorser on the Purchase Decision of Ms Glow's Skincare Products (Study on Ms Glow Lamongan)..