Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Journal Online Manajemen ELPEI (JOMEL) Innovative: Journal Of Social Science Research
Ramadhan, Ady Tia
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Law, Crime, Criminology & Criminal Justice Public Health Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pengaruh Kualitas Produk, Kualitas Pelayanan, Dan Fasilitas Terhadap Kepuasan Konsumen Mutia, Nona; Ramadhan, Ady Tia
Jurnal Online Manajemen ELPEI Vol 4 No 2 (2024)
Publisher : STIM-LPI Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58191/jomel.v4i2.269

Abstract

This research aims to determine the influence of product quality, service quality and facilities on consumer satisfaction at Saung Apung Napak Sancang. This type of research is quantitative research. The population in this study were consumers who ate or had eaten at Saung Apung Napak Sancang by taking a sample of 100 consumers. This research uses Linear Regression Test analysis. Hypothesis testing uses partial tests (t) and simultaneous tests (F) with the help of SPSS version 29.0.2.0 (20). Partial test results (t) show that the variables Product Quality (X1) and Facilities (X3) have a significant effect on consumer satisfaction (Y). Meanwhile, Service Quality (X2) has no effect on Consumer Satisfaction. Simultaneous test results (F Test) show that there is a positive relationship between Product Quality, Service Quality and Facilities on Consumer Satisfaction, with an Fcount value of 63.041 > Ftable 2.703 with a significance of 0.001 < 0.05. This means that the variables Product Quality, Service Quality and Facilities jointly influence Consumer Satisfaction at Saung Apung Napak Sancang. The results of the determination test (R²) produced by the variables product quality, service quality and facilities have an effect on consumer satisfaction of 0.663 or 66.3%.
Strategi Pemasaran Pada RM Ayam Bakar Ma’lela Dalam Meningkatkan Minat Beli Konsumen (Generasi Milenial) Menggunakan Analisis Marketing Mix dan SOAR Julyandaru, Cahya Putri; Ramadhan, Ady Tia
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research (Special Issue)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.11709

Abstract

This study aims to analyze the effectiveness of marketing mix marketing strategy analysis used by RM Ayam Bakar Ma’lela in increasing consumer buying interest (Millenial Generation) and poviding strategy proposals through SOAR Analysis. By understanding the characteristics of the millenial generation market and adjusting the marketing mix marketing strategy and their needs, it will increase their buying interest in Ayam Bakar Ma’lela products. The research modelis descriptive qualitative and focuses on the marketing strategy of RM Ayam Bakar Ma’lela. This variables in this research are the independent and depend on primary adn secondary data sources/ data collection methods include interview, observation and dokumentation. Based on the research conducted. It shows that RM Ayam Bakar Ma’lela is experiencing problems in the marketing mix marketing strategy, especially it terms of increasing consumer buying interest (Millenial Generation). The main factory influencing the instability of consumer purchase interest (Millenial Generation) is due to several marekting mix factors that have not been update. In an effort to overcome and minimize these risks, this research proposes the application of the SOAR analysis method to optimize marketing strategies and improve overall performance. Keyword: marketing strategy, marketing mix, SOAR analysis
Co-Authors Julyandaru, Cahya Putri Mutia, Nona