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All Journal JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Journal Online Manajemen ELPEI (JOMEL) Innovative: Journal Of Social Science Research
Ramadhan, Ady Tia
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Other

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Pengaruh Kualitas Produk, Kualitas Pelayanan, Dan Fasilitas Terhadap Kepuasan Konsumen Mutia, Nona; Ramadhan, Ady Tia
Jurnal Online Manajemen ELPEI Vol 4 No 2 (2024)
Publisher : STIM-LPI Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58191/jomel.v4i2.269

Abstract

This research aims to determine the influence of product quality, service quality and facilities on consumer satisfaction at Saung Apung Napak Sancang. This type of research is quantitative research. The population in this study were consumers who ate or had eaten at Saung Apung Napak Sancang by taking a sample of 100 consumers. This research uses Linear Regression Test analysis. Hypothesis testing uses partial tests (t) and simultaneous tests (F) with the help of SPSS version 29.0.2.0 (20). Partial test results (t) show that the variables Product Quality (X1) and Facilities (X3) have a significant effect on consumer satisfaction (Y). Meanwhile, Service Quality (X2) has no effect on Consumer Satisfaction. Simultaneous test results (F Test) show that there is a positive relationship between Product Quality, Service Quality and Facilities on Consumer Satisfaction, with an Fcount value of 63.041 > Ftable 2.703 with a significance of 0.001 < 0.05. This means that the variables Product Quality, Service Quality and Facilities jointly influence Consumer Satisfaction at Saung Apung Napak Sancang. The results of the determination test (R²) produced by the variables product quality, service quality and facilities have an effect on consumer satisfaction of 0.663 or 66.3%.
PENERAPAN STRATEGI DIGITAL MARKETING MELALUI INFUENCER PADA UMKM BURGOUTH DI GEGERKALONG BANDUNG Boedianto, Raden Mochamad Raka; Ramadhan, Ady Tia
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 6 No. 1 (2025): Juli
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v6i1.245

Abstract

This study explores the effectiveness of digital marketing strategies and the role of influencers in increasing product sales for small businesses in the context, using the local fast-food brand "Burgouth" in Bandung as a case study. Employing a qualitative approach, data were gathered through interviews, observations, and documentation. The findings indicate that social media platforms such as Instagram and TikTok significantly enhance audience reach and help establish a strong brand image. Collaborations with influencers were shown to improve consumer trust and purchasing interest, particularly when aligned with the audience’s lifestyle. Diverse content strategies— including educational, promotional, and entertaining materials also contributed to higher engagement and brand awareness. The study concludes that a well targeted market approach, effective use of digital platforms, and strategic influencer partnerships are essential for the success of digital marketing initiatives among small businesses in today’s digital era. Keywords: Digital Marketing
ANALISIS KUALITAS PELAYANAN TERHADAP KEPUASAN PASIEN DI PRAKTIK BIDAN MANDIRI Noorzaman, Auliya Fitriana; Ramadhan, Ady Tia
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 6 No. 1 (2025): Juli
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v6i1.246

Abstract

This study aims to understand how patients interpret their service experiences at the Independent Midwife Practice of Hj. Iim Maryati, located in Batujajar, West Bandung. The main focus of this research is to explore patients' perceptions of service quality based on the five SERVQUAL dimensions: tangibles, reliability, responsiveness, assurance, and empathy, as well as how these experiences influence their level of satisfaction or dissatisfaction. This research employs a qualitative approach using a case study method. Data were collected throughin-depth interviews, direct observation, and documentation. The data were then analyzed using Miles and Huberman's interactive model, which includes data reduction, data display, and conclusion drawing. The results showed that each dimension of service quality was subjectively interpreted by patients based on their personal experiences. Factors such as interpersonal communication, emotional comfort, and empathy of health workers played a major role in shaping patient satisfaction. This study recommends a more humanistic and patient-centered service approach to improve the quality of independent midwifery practice services. Keywords: patient experience, service quality, satisfaction, independent midwife, case study, SERVQUAL.
Strategi Pemasaran Pada RM Ayam Bakar Ma’lela Dalam Meningkatkan Minat Beli Konsumen (Generasi Milenial) Menggunakan Analisis Marketing Mix dan SOAR Julyandaru, Cahya Putri; Ramadhan, Ady Tia
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research (Special Issue)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.11709

Abstract

This study aims to analyze the effectiveness of marketing mix marketing strategy analysis used by RM Ayam Bakar Ma’lela in increasing consumer buying interest (Millenial Generation) and poviding strategy proposals through SOAR Analysis. By understanding the characteristics of the millenial generation market and adjusting the marketing mix marketing strategy and their needs, it will increase their buying interest in Ayam Bakar Ma’lela products. The research modelis descriptive qualitative and focuses on the marketing strategy of RM Ayam Bakar Ma’lela. This variables in this research are the independent and depend on primary adn secondary data sources/ data collection methods include interview, observation and dokumentation. Based on the research conducted. It shows that RM Ayam Bakar Ma’lela is experiencing problems in the marketing mix marketing strategy, especially it terms of increasing consumer buying interest (Millenial Generation). The main factory influencing the instability of consumer purchase interest (Millenial Generation) is due to several marekting mix factors that have not been update. In an effort to overcome and minimize these risks, this research proposes the application of the SOAR analysis method to optimize marketing strategies and improve overall performance. Keyword: marketing strategy, marketing mix, SOAR analysis
Co-Authors Boedianto, Raden Mochamad Raka Julyandaru, Cahya Putri Mutia, Nona Noorzaman, Auliya Fitriana