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All Journal Jurnal Manajemen, Akuntansi, Ekonomi Jurnal Ilmiah Multidisiplin Amsir Amsir Community Service Journal
Anugrah Ilahi, Andi Alfianto
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Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Jurnal Ilmiah Multidisiplin Amsir

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Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Sepeda Motor Honda Beat Pada PT Daya Anugrah Mandiri Anugrah Ilahi, Andi Alfianto; Arfah, Aryati; Arif, Muhammad
Jurnal Ilmiah Multidisiplin Amsir Vol 1 No 2 (2023): Juni
Publisher : AhInstitute of Research and Community Service (LP2M) Institute of Social Sciences and Business Andi Sapada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62861/jimat amsir.v1i2.237

Abstract

The purpose of this study was to find out how much influence Product, Price, Promotion and Place had on the Purchase Decision of a Honda Beat motorcycle using the SPSS 20 analysis method. The results showed that: 1. Product (X1) did not affect the purchase decision variable (Y) because tcount1.618≤ttable (2.085) and a significant probability of (0.003)≤ α (0.05). 2. Price (X2) does not affect the purchase decision variable (Y) because tcount 0.865 ≤ t table (2.085) and a significant probability of (0.005) ≤ α (0.05). 3. Promotion (X3) has a positive and significant effect on decisions purchase (Y) because tcount5.006≥ttable (2.085) and a significant probability of (0.000)≤ α (0.05). 4.Place (X4) has a positive and significant effect on purchasing decisions (Y) because tcount2.673≥ttable (2.085) and a significant probability of (0.001)≤ α (0.05).5. Product (X1) Price (X2) Promotion (X3) and Place (X4) have a positive (22.845) and significant (0.000 ≤ 0.05) effect on the Purchase Decision variable (Y) at PT. Daya Anugrah Mandiri Parepare Branch.
Co-Authors Arfah, Aryati Arifuddin Arifuddin Muhammad Arif