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All Journal Journal of Applied Community Engagement (JACE) Lumbung Ngabdi: Jurnal Pengabdian Masyarakat
Syukron Jayadi
Unknown Affiliation
Religion Humanities Computer Science & IT Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice

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Sertifikasi Halal bagi Produk UMKM di Desa Nyurlembang, Kabupaten Lombok Barat Nabila, Riska; Syukron Jayadi; Rusman Hadi, Muhammad; Fitrianingsih, Rahmawati; Sukron Haekal Ramdani, Akhmad
Journal of Applied Community Engagement Vol 3 No 2 (2023): Journal of Applied Community Engagement (JACE)
Publisher : ISAS (Indonesian Society of Applied Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52158/jace.v3i2.639

Abstract

Most of the Micro, Small, and Medium Enterprises (MSMEs) in West Nusa Tenggara are engaged in the culinary (food) industry, with one such enterprise located in Nyurlembang Village, Narmada District, West Lombok Regency. Generally, the food products produced by MSMEs in Nyurlembang Village lack halal certification, which can lead to consumer hesitancy, especially among Muslims. Therefore, conducting socialization activities related to halal certification for MSMEs in Nyurlembang Village is of paramount importance. The purpose of these socialization activities is to educate and enhance the understanding of MSME operators regarding the significance of halal product certification. The implementation of this socialization employs lecture-style sessions and direct discussions. The socialization activities consist of three stages: preparation, execution, and evaluation. Overall, community service activities through halal certification socialization were successful, as evidenced by the active discussions held between business operators and the resource persons delivering the material. However, a challenge encountered during the implementation of this socialization was the timing, which was not optimal
Pendampingan Pembuatan Nomor Induk Berusaha dan Branding Produk pada UMKM Dodol Nangka Desa Nyurlembang Syukron Jayadi; Riska Nabila; Miftahul Jannah; Juliana Astuti; Sinta Arsi Julianti
Lumbung Ngabdi: Jurnal Pengabdian Masyarakat Vol. 1 No. 3 (2023): Desember
Publisher : Pusat Kajian dan Pengembangan Publikasi Ilmiah Institut Agama Islam Hamzanwadi Nahdlatul Wathan Lombok Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51806/w99zb429

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran sentral dalam perekonomian Indonesia, berkontribusi pada Produk Domestik Bruto (PDB) dan penyerapan tenaga kerja. Namun, UMKM sering menghadapi tantangan dalam perizinan dan branding produk. Artikel ini mengulas program pengabdian masyarakat yang dilakukan oleh mahasiswa Kuliah Kerja Partisipatif (KKP) Universitas Islam Negeri Mataram pada Juli 2022 di Desa Nyurlembang, Kabupaten Lombok Barat, Nusa Tenggara Barat, dengan fokus pada pelaku UMKM yang bergerak dalam produksi dodol nangka. Program ini bertujuan meningkatkan pemahaman pelaku UMKM tentang pentingnya Nomor Induk Berusaha (NIB) dan branding produk, mendampingi pelaku UMKM dalam pengurusan perizinan usaha, serta mengembangkan branding produk melalui pembuatan merek dan desain logo dodol nangka. Melalui edukasi, pendampingan, dan pelatihan yang dilakukan mahasiswa, pelaku usaha dodol nangka berhasil memperoleh NIB sebagai landasan hukum penting untuk menjalankan usaha secara sah. Usaha ini juga memperoleh merk "Dodol Berkah Mandiri" dan desain logo produk yang diciptakan untuk meningkatkan citra produk, daya tarik, dan perluasan pemasaran produk. Program ini mendukung pertumbuhan dan kontribusi positif UMKM terhadap perekonomian Indonesia.
Co-Authors Fitrianingsih, Rahmawati Juliana Astuti MIFTAHUL JANNAH Nabila, Riska Riska Nabila Rusman Hadi, Muhammad Sinta Arsi Julianti Sukron Haekal Ramdani, Akhmad