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All Journal Applied Quantitative Analysis (AQA)
Monsurat, Abubakar
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Decision Sciences, Operations Research & Management Mathematics Social Sciences

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Journal : Applied Quantitative Analysis (AQA)

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Relationship between Consumer Competency, Value, Susceptibility to control, Communication and Coproduction in MTN in Zaria Local Government of Kaduna State Monsurat, Abubakar; Shehu, Abubakar; Usman, Nura Audi
Applied Quantitative Analysis Vol. 2 No. 2 (2022): December 2022
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/quant.1144

Abstract

The study examines relationship between Consumer Competency, Value, Susceptibility to control, Communication and Coproduction using MTN in Zaria Local Government of Kaduna State as unit of analysis. Survey research was used, 400 questionnaires were distributed to MTN users in Zaria Local Government, out of which 368 were returned and 364 were valid. The findings show that there is relationship between Competency, Susceptibility to control, Communication and Coproduction in MTN in Zaria Local Government with significance of .000, .001 and .005. While the relationship between Value and Coproduction was rejected with .407 significant. The study recommends Customers should be given opportunity to say their views and communication between Customers and MTN should be enhanced.
Co-Authors Shehu, Abubakar Usman, Nura Audi