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All Journal Jurnal Sistem Informasi dan Ilmu Komputer Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset
Riky Apriadi
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Pelayanan pada Aplikasi Karya Karsa: Memahami Kualitas Layanan dan Pengalaman Pengguna Riky Apriadi; Rendy Andika; Syahadatillah Syahadatillah; Tata Sutabri
Jurnal Sistem Informasi dan Ilmu Komputer Vol. 2 No. 1 (2024): Februari : Jurnal Sistem Informasi dan Ilmu Komputer
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jusiik-widyakarya.v2i1.2372

Abstract

Karya Karsa application is one of the important platforms in providing diverse services to users in various fields. This article analyzes the quality of services provided by the application with a focus on user satisfaction, ease of use, response from service providers, as well as direct evaluation of user interaction with the application. This research was conducted through an online survey of Karya Karsa application users and direct application usage analysis. The survey results showed the satisfaction of most users with the services provided, but also highlighted areas of improvement related to the user interface that needs to be more intuitive. Analysis of application usage revealed good transaction speed, but showed potential improvements in response to users during peak hours. Recommendations focus on improving the user interface, enhancing the infrastructure and responsiveness of the application, and improving customer support. It is expected that the implementation of these recommendations will improve the service quality and user experience of the Karya Karsa application, strengthening its position as a reliable platform for the community to access the services provided.
Penerapan Bisnis Digital untuk Pemasaran Gurita Bakar di Pasar Malam Rendy Andika; Riky Apriadi; Syahadatillah Syahadatillah; Tata Sutabri
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 1 (2024): Januari : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i1.496

Abstract

Night markets have long been a popular place to do food business, and one of the trending products is grilled octopus. To optimize this business potential, implementing a digital business strategy has become key. This journal presents a brief overview of how digital business is used to market grilled octopus at night markets. The application of digital business in marketing grilled octopus at night markets involves various aspects. First of all, outlet owners can take advantage of technology by creating an official website for their outlet. This website not only serves as a platform to display menus and store locations, but also as a tool to communicate with potential customers. Social media also plays an important role in marketing. By managing accounts on platforms such as Facebook, Instagram, and Twitter, outlet owners can share product images, customer reviews, and promotional information. Apart from that, email marketing is also an effective strategy. Collecting customer email addresses and sending them information about special offers, discounts, or new menu items can increase customer engagement. Joining popular food delivery apps such as GrabFood or GoFood also helps in expanding customer reach, especially if the grilled octopus outlet does not yet have a physical presence in the location. Although implementing a digital business has clear benefits, there are also challenges that need to be overcome. Intense competition in night markets requires outlet owners to create creative and different marketing. Additionally, adequate online management is the key to success, and outlet owners may need to train themselves or obtain technical support to manage their digital assets. In conclusion, the implementation of digital business has had a positive impact in marketing grilled octopus at night markets. However, outlet owners need to be aware of the challenges that may arise and try to continue to improve their strategies in facing increasingly fierce competition in the digital world.
Co-Authors Rendy Andika Syahadatillah Syahadatillah Tata Sutabri