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All Journal J-EBIS (Jurnal Ekonomi dan Bisnis Islam) PROPAGANDA
fajrianti, lutfiah
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Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Other

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The Influence Attitudes, Subjective Norms And Perceptions Behavioral Control Of Depok Community Interest In Sharia Card Ownership fajrianti, lutfiah
J-EBIS (Jurnal Ekonomi dan Bisnis Islam) Vol 8, No 2 (2023)
Publisher : IAIN Langsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/j-ebis.v8i2.5851

Abstract

This study aims to examine the influence of attitude factors, subjective norms and perceptions of behavioral control on interest in sharia card ownership by taking a case study in the city of Depok. This research is a quantitative research. Data was obtained by distributing questionnaires online with 110 respondents from Depok City. The sampling technique used in this study is non-probability sampling, Partial Least Square (PLS) is used as a data analysis technique and uses SmartPLS 3.0 software. Based on the results of data analysis, the perceived factor of behavioral control has a significant positive effect on interest in sharia card ownership, while attitudinal factors and subjective norms do not have a significant positive effect on interest in sharia card ownership. So that attitudes and subjective norms are not a strong factor in deciding to have a sharia card. recommendations for further research should be to develop research by adding other factors or variables that have not been studied in this research, such as perceived usefulness, perceived religiosity and perceived convenience so that it can strengthen the concept for further research which discusses the factors that influence interest in using sharia . card and it is also hoped that future researchers will expand the research object.
Dampak Emoticon dalam Komunikasi di Media Sosial Shalahuddin, Muhammad Abdurrahman; Fajrianti, Lutfiah
PROPAGANDA Vol 4 No 2 (2024): PROPAGANDA: Journal Ilmu Komunikasi
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/prop.v4i2.1632

Abstract

This research aims to analyze the impact of emoticons in communication on social media with a focus on their meaning and interpretation and how their use influences the effectiveness of communication. This research was conducted using qualitative methods with a literature study approach which allows collecting and analyzing information from various existing sources. The findings of this research indicate that emoticons can increase the clarity and understanding of messages, enrich the nuances of communication, reduce ambiguity, and provide visual clues about the sender's intentions and emotions, as well as influencing the recipient's perception and response. Emoticons used appropriately can increase the effectiveness of communication and build more personal and empathetic relationships in digital interactions. In addition, emoticons have a positive impact in marketing communications by making messages more interesting and memorable. However, challenges and controversies related to their use are also found, such as variations in the interpretation of emoticons across cultures and contexts, as well as the potential for reducing professionalism in formal communication.
The Influence Attitudes, Subjective Norms And Perceptions Behavioral Control Of Depok Community Interest In Sharia Card Ownership fajrianti, lutfiah
J-EBIS (Jurnal Ekonomi dan Bisnis Islam) Vol 8, No 2 (2023)
Publisher : IAIN Langsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/j-ebis.v8i2.5851

Abstract

This study aims to examine the influence of attitude factors, subjective norms and perceptions of behavioral control on interest in sharia card ownership by taking a case study in the city of Depok. This research is a quantitative research. Data was obtained by distributing questionnaires online with 110 respondents from Depok City. The sampling technique used in this study is non-probability sampling, Partial Least Square (PLS) is used as a data analysis technique and uses SmartPLS 3.0 software. Based on the results of data analysis, the perceived factor of behavioral control has a significant positive effect on interest in sharia card ownership, while attitudinal factors and subjective norms do not have a significant positive effect on interest in sharia card ownership. So that attitudes and subjective norms are not a strong factor in deciding to have a sharia card. recommendations for further research should be to develop research by adding other factors or variables that have not been studied in this research, such as perceived usefulness, perceived religiosity and perceived convenience so that it can strengthen the concept for further research which discusses the factors that influence interest in using sharia . card and it is also hoped that future researchers will expand the research object.
Co-Authors Shalahuddin, Muhammad Abdurrahman