Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal J-MAS (Jurnal Manajemen dan Sains)
Fauziah, Ike Nur
Unknown Affiliation
Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Persepsi Harga dan Kualitas Produk terhadap Keputusan Pembelian pada Mesin Cuci Merek LG di Kota Surabaya Fauziah, Ike Nur; Supriyono, Supriyono
J-MAS (Jurnal Manajemen dan Sains) Vol 9, No 1 (2024): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v9i1.1714

Abstract

The aim of the research is to analyze the effect of perceived quality and product price on purchasing decisions on LG brand washing machines in the city of Surabaya. The population in this study are washing machine buyers and users in the city of Surabaya. Determination of sampling in research using purposive sampling technique and the number of samples used is 104 respondents. The data used is primary data and data collection is done by distributing questionnaires to buyers and users of LG brand washing machines in the city of Surabaya. Then the analysis technique used is Partial Least Square (PLS). through the results of the study it is known that price perceptions and product quality contribute significantly to purchasing decisions on LG Brand Washing Machines in the City of Surabaya.
Co-Authors Supriyono Supriyono