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All Journal J-MAS (Jurnal Manajemen dan Sains) Forum Bisnis dan Kewirausahaan
Ristianti, Dina Eka
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Economics, Econometrics & Finance Social Sciences

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Eksplorasi Dampak Pemanfaatan E-Commerce pada Pertumbuhan Ekonomi Digital UMKM di Kota Malang Ristianti, Dina Eka; Yulianto, Ricky; Pratiwi, Yunita Hari
Forum Bisnis Kewirausahaan Vol 14 No 2 (2025): Forum Bisnis Dan Kewirausahaan
Publisher : LPPM Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/forbiswira.v14i2.5400

Abstract

Tujuan dari penelitian ini adalah untuk menunjukkan seberapa besar dampak penggunaan e-commerce pada pertumbuhan ekonomi digital usaha kecil dan menengah (UMKM) di Kota Malang. Metode kuantitatif yang digunakan dalam penelitian ini adalah teknik purposive sampling. Penelitian ini menggunakan UMKM di kawasan Soekarno-Hatta, Kota Malang. Pada penelitian ini, uji validitas dan reliabilitas digunakan untuk menganalisis data. Hasil penelitian menunjukkan bahwa penggunaan e-commerce memengaruhi pertumbuhan ekonomi digital UMKM di Kota Malang
Optimalisasi Finansial pada Industri Barang Konsumsi: Analisis Faktor-Faktor yang Memengaruhi Cash Holding Ristianti, Dina Eka; Cahyaningtyas, Fadilla
J-MAS (Jurnal Manajemen dan Sains) Vol 9, No 1 (2024): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v9i1.1755

Abstract

The purpose of this study is to examine the variables influencing cash holding in consumer products businesses that are listed on the Indonesia Stock Exchange in the 2019–2021 timeframe. Effective financial tactics, particularly cash holding practices, are necessary in a competitive and tightly developed economy. Maintaining cash on hand is critical to the business's ability to remain liquid, particularly in the face of adversity like the Covid-19 outbreak. Growth opportunity, investment opportunity set, and cash conversion cycle are the aspects taken into account in this study. The findings of a regression study using SPSS 26 indicate that, among the 43 companies chosen through purposive selection, growth potential has no bearing on cash holding, but that the cash conversion cycle and investment opportunity set do. This demonstrates that businesses with higher levels of cash holding typically have longer cash conversion cycles and significant investment prospects. This study sheds light on the critical function that cash holding plays in preserving a company's liquidity as well as the significance of financial management in the face of industrial and economic uncertainty..
Co-Authors Fadilla Cahyaningtyas Pratiwi, Yunita Hari Yulianto, Ricky