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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) J-MAS (Jurnal Manajemen dan Sains) International Journal of Environmental, Sustainability, and Social Science
Marliani, Leni Evangalista
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Pengaruh Hedonic Value dan Utilitarian Value terhadap Customer Loyalty melalui Customer Satisfaction Pelanggan Richeese Factory Kota Bandung Rachim, Salma Lutfiah; Marliani, Leni Evangalista
J-MAS (Jurnal Manajemen dan Sains) Vol 9, No 1 (2024): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v9i1.1741

Abstract

This research aims to analyze the influence of Hedonic Value and Utilitarian Value on Customer Loyalty through Customer Satisfaction of Richeese Factory customers in Bandung City. This research involved designing a research instrument in the form of a questionnaire with the participation of 120 Richeese Factory customer respondents in Bandung City. The sample used was convenience sampling which is included in the nonprobability sampling technique. The data collection time in this study was classified as cross-sectional or one shot study. In this research, the validity and reliability of the instruments used were tested. The data analysis procedures used are descriptive analysis and verification analysis including multiple regression analysis and Sobel test. Of the seven research hypotheses proposed, all hypotheses are supported by empirical data. The results obtained are, Hedonic Value has a positive and significant relationship with Customer Satisfaction, Utilitarian Value has a positive and significant relationship with Customer Satisfaction, Hedonic Value has a positive and significant relationship with Customer Loyalty, Utilitarian Value has a positive and significant relationship with Customer Loyalty, Customer Satisfaction have a positive and significant relationship to Customer Loyalty, Hedonic Value to Customer Loyalty does not have a positive and significant relationship through Customer Satisfaction, Utilitarian Value to Customer Loyalty has a positive and significant relationship through Customer Satisfaction. It is hoped that the results of this research will provide benefits for further research and managers of the objects being assessed or similar fast food industries regarding designing strategies that are relevant to improving the quality of these attributes.
Pengaruh Brand Image dan Product Quality terhadap Repurchase Intention yang Dimediasi oleh Customer Satisfaction pada Produk Kopi dalam Kemasan Siap Minum Luwak White Koffie di Kota Bandung Maulana, Iman; Marliani, Leni Evangalista
J-MAS (Jurnal Manajemen dan Sains) Vol 9, No 2 (2024): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v9i2.1967

Abstract

This study aims to analyze the effect of Brand Image and Product Quality on Repurchase Intention mediated by Customer Satisfaction on ready-to-drink packaged coffee products Luwak White Koffie in Bandung City. This study used a questionnaire as a research instrument involving 120 respondents selected using convenience sampling techniques, including in the nonprobability sampling category. Data collection was conducted in a cross-sectional or one shot study. The research instrument was tested for validity and reliability. Data analysis was carried out using verification analysis which included multiple regression analysis and sobel test. Of the seven hypotheses proposed, all hypotheses are supported by empirical data. The results showed that Brand Image has a positive and significant effect on Customer Satisfaction, Product Quality has a positive and significant effect on Customer Satisfaction, Brand Image has no positive and significant effect on Repurchase Intention, Product Quality has a positive and significant effect on Repurchase Intention, Customer Satisfaction has a positive and significant effect on Repurchase Intention, and Customer Satisfaction does not mediate the effect of Brand Image or Product Quality on Repurchase Intention.
PENGARUH KREDIBILITAS INFLUENCER TERHADAP MINAT BELI YANG DIMEDIASI OLEH BRAND AWARENESS LIPSTIK WARDAH DI KOTA BANDUNG Oktaviani, Denisa; Marliani, Leni Evangalista
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 14 No. 3 (2025): September
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v14i3.3312

Abstract

Introduction: This study examines the impact of influencer credibility on consumer purchase intention, where brand awareness of Wardah lipstick serves as a mediating factor in the relationship. The study is situated within the urban market of Bandung City, targeting individuals who are previously unfamiliar with the product.Methods: Employing a quantitative research paradigm, data were obtained through online surveys administered to 90 female participants residing in Bandung. These individuals had not previously purchased Wardah lipstick but had encountered promotional content via social media influencers. The survey instruments underwent rigorous validity and reliability assessments. The next data analysis stage involved applying multiple linear regression using SPSS version 25, while the mediating effect of brand awareness was evaluated through the Sobel test.Results: The findings reveal that the perceived credibility of influencers significantly enhances both brand awareness and the consumers’ inclination to purchase. Moreover, brand awareness positively contributes to purchase intention and serves as a mediating construct linking influencer credibility to consumers’ behavioral intentions.Conclusion and suggestion: These outcomes offer practical implications for businesses seeking to optimize marketing strategies. Collaborations with trustworthy influencers and efforts to bolster brand awareness are recommended to improve the effectiveness of promotional campaigns. Keywords: Influencer Credibility, Brand Awareness, Purchase Intention
The Effect of Product Quality and Price Perception on Repurchase Intention Through Customer Satisfaction of Bata Shoes in Bandung Raya MAOLANA, Mochammad Restu; MARLIANI, Leni Evangalista
International Journal of Environmental, Sustainability, and Social Science Vol. 6 No. 5 (2025): International Journal of Environmental, Sustainability, and Social Science (Sep
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v6i5.1507

Abstract

The purpose of this study is to investigate the relationship between Bata shoe quality, price perception, and repurchase intention in the Bandung Raya area, as mediated by customer satisfaction. Despite a positive growth trend in the national footwear market, the declining Top Brand Index for Bata shoes over the last three years suggests a decline in customer repurchase interest. A total of 120 respondents who had purchased or worn Bata shoes at least once in the past 12 months were given questionnaires as part of this study's quantitative survey methodology. The Sobel test and multiple regression were used to assess the mediating role and interpret the data. The results show that perceptions of product quality and pricing have a favourable and significant impact on both consumer satisfaction and repurchase intention. Additionally, it has been demonstrated that the relationship between repurchase intention and perceptions of price and product quality is mediated by customer satisfaction. PT Sepatu Bata Tbk's management will likely use these findings to create marketing plans that prioritise raising customer satisfaction, modifying price perception, and enhancing product quality to promote repurchase intention.
Co-Authors MAOLANA, Mochammad Restu Maulana, Iman Oktaviani, Denisa Rachim, Salma Lutfiah