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All Journal Jurnal Manajemen Pelayanan Hotel International Journal of Economics, Management, Business, and Social Science
Liora, Devina Nisa
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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The Role of Influencers in Bali Tourism Public Relations Bali: SWOT Analysis Awaloedin, Dipa Teruna; Pradini, Gagih; Liora, Devina Nisa; Andini, Davi Ayu
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 4 No. 1 (2024): January 2024
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v4i1.375

Abstract

Bali's tourism industry is a crucial economic pillar for the island, celebrated for its stunning natural landscapes, rich cultural heritage, and warm hospitality. However, the rapid growth of tourism has resulted in adverse environmental impacts, placing immense pressure on Bali's resources, environment, and local traditions. Amidst the global evolution of economic development, tourism continues to burgeon, driven by technological advancements and evolving consumer behaviours. In this digital age, public relations (PR) plays an increasingly pivotal role in shaping and safeguarding a destination's image, further accentuated by the emergence of influencers reshaping tourism marketing dynamics. Utilising social media platforms for sharing travel experiences has revolutionised marketing strategies, with influencer collaborations amplifying destination exposure and appeal. This paper aims to comprehensively analyse the role of influencers in tourism PR through a SWOT approach, exploring their significance, strengths, weaknesses, opportunities, and threats. By addressing critical questions and research objectives, this study aims to provide strategic insights into leveraging influencers effectively in Bali's tourism PR.
Comparison of Fast Food Restaurant at A and W with Sabana Fried Chicken Pradini, Gagih; Agustiani, Fitri; Prabu Santoso, Bintang; Liora, Devina Nisa; Fitria, Putri Maulida; Ananda, Tiara Martha
Jurnal Manajemen Pelayanan Hotel Vol 7 No 2 (2023): Jurnal Manajemen Pelayanan Hotel
Publisher : Akademi Komunitas MAPINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37484/jmph.070227

Abstract

Restaurant is a business that has developed quite rapidly, because competition between companies is getting tighter because of the increasing number of similar restaurants offered. With this competition, it will have an impact on the company because the tighter the competition, consumers will hold a selection of the product. The food business has significant growth, because the increasing number of places to eat such as cafes, restaurants, restaurants continues to grow in number. This journal discusses the comparison of the two brands, including A and W Restaurant and Sabana Fried Chicken which both sell food of the same type but with differences in origin, where A and W is an external product and Sabana is a local product. Each has its own analysis which we discuss in this journalKeywords: Tourism, Food, Hospitality, Marketing Strategy, Food and Beverages Business
Co-Authors Agustiani, Fitri Ananda, Tiara Martha Andini, Davi Ayu Awaloedin, Dipa Teruna Fitria, Putri Maulida Prabu Santoso, Bintang Pradini, Gagih