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All Journal Jurnal Manajemen Pelayanan Hotel Jurnal Ilmiah Wahana Pendidikan International Journal of Economics, Management, Business, and Social Science West Science Interdisciplinary Studies West Science Interdisciplinary Studies
Fitria, Putri Maulida
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Journal : Jurnal Manajemen Pelayanan Hotel

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Comparison of Fast Food Restaurant at A and W with Sabana Fried Chicken Pradini, Gagih; Agustiani, Fitri; Prabu Santoso, Bintang; Liora, Devina Nisa; Fitria, Putri Maulida; Ananda, Tiara Martha
Jurnal Manajemen Pelayanan Hotel Vol 7 No 2 (2023): Jurnal Manajemen Pelayanan Hotel
Publisher : Akademi Komunitas MAPINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37484/jmph.070227

Abstract

Restaurant is a business that has developed quite rapidly, because competition between companies is getting tighter because of the increasing number of similar restaurants offered. With this competition, it will have an impact on the company because the tighter the competition, consumers will hold a selection of the product. The food business has significant growth, because the increasing number of places to eat such as cafes, restaurants, restaurants continues to grow in number. This journal discusses the comparison of the two brands, including A and W Restaurant and Sabana Fried Chicken which both sell food of the same type but with differences in origin, where A and W is an external product and Sabana is a local product. Each has its own analysis which we discuss in this journalKeywords: Tourism, Food, Hospitality, Marketing Strategy, Food and Beverages Business
Co-Authors Agustiani, Fitri Ananda, Tiara Martha Andini, Davi Ayu Ardani, Putri Aulia Awaloedin, Dipa Teruna Bule, Yohana Gaius Kausar, Devi Roza Krisnandhi Kusumaningrum, Anisa Putri Liora, Devina Nisa Nugraha, Rizki Nurul Prabu Santoso, Bintang Pradini, Gagih Putra, Suadi Sapta