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All Journal JURNAL MANAJEMEN BISNIS Journal of Indonesian Management Jurnal Pengabdian Pada Masyarakat Indonesia (JPPMI)
Rahmadhani, Sophia
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : JURNAL MANAJEMEN BISNIS

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Digital Marketing as a Marketing Strategy to Increase SMEs Revenue: Case Study: Uncle Sam’s Cafe And Resto in Lubuk Pakam, Deli Serdang Rahmadhani, Sophia; Nurbaiti; Dharma, Budi
Jurnal Manajemen Bisnis Vol. 11 No. 1 (2024): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i1.743

Abstract

In an era of rapid technological advancement, the significance of digital marketing as a pivotal tool for business growth cannot be overstated. Despite its widespread adoption, there are still challenges and fluctuations encountered by businesses, even when employing digital marketing strategies. Understanding the effectiveness of these strategies and identifying areas for improvement is crucial for businesses, particularly Small and Medium-sized Enterprises (SMEs), to thrive in today's competitive market landscape. Therefore, this research endeavors to shed light on the strategies utilized by SMEs, using Uncle Sam’s Cafe And Resto in Lubuk Pakam Deli Serdang as a case study, to enhance their revenue through digital marketing. By delving into this topic, we aim to provide actionable insights and recommendations that can empower SMEs to leverage digital marketing effectively, thereby ensuring their sustainability and growth in the digital age. This study employs a qualitative descriptive method, utilizing data collection techniques such as observation and interviews. Through the application of SWOT analysis (Strengths, Weaknesses, Opportunities, Threats), the research aims to comprehensively analyze the current state of digital marketing strategies employed by Uncle Sam’s Cafe And Resto. By examining the strengths and weaknesses, as well as identifying potential opportunities and threats, this study seeks to offer valuable guidance to SMEs seeking to optimize their digital marketing efforts.
Co-Authors Aulia, Niki Dharma, Budi Febrianti, Liska Husna, Muslimatul Nurbaiti Nuri Aslami Siti Aisyah Sofiah, Murni