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All Journal JURNAL MANAJEMEN BISNIS Journal of Creative Student Research
Bintang Akbar Azhari
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Transportation

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Journal : JURNAL MANAJEMEN BISNIS

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Analysis of The Income Level of Street Vendors in Besitang Market Langkat Regency Bintang Akbar Azhari; Muhammad Yafiz; Muhammad Ikhsan Harahap
Jurnal Manajemen Bisnis Vol. 11 No. 2 (2024): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i2.902

Abstract

Street trading plays a significant role in the urban economy, contributing to the livelihoods of several micro traders and opportunities for consumers to obtain goods and services at affordable prices. This research aims to conduct an in-depth analysis of street vendors' income by considering several factors that influence their economic welfare. This study involved a field survey at Besitang Market. Data was collected through direct interviews with traders, field observations, and analysis of related documents. Based on the results and discussion, the economic conditions of street vendors at Besitang Market are influenced by factors such as competition with other traders, reduced customer interest, and high operational costs. Apart from that, the type of merchandise also influences the trader's income level. Therefore, market management strategies and support from the local government are needed to increase the income and welfare of street vendors at Besitang Market, Langkat Regency.
Co-Authors Antin Kurnyasih Harahap, Muhammad Ikhsan Muhammad Yafiz Purnama Ramadani Silalahi Riski Halomoan Siregar