Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal PRISMA FISIKA Jurnal Ilmiah Manajemen dan Bisnis (JIMBI)
Putri, Farhana
Unknown Affiliation
Earth & Planetary Sciences Economics, Econometrics & Finance Physics Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pengaruh Experiental Marketing Dan Servicescape Terhadap Loyalitas Konsumen (Studi Kasus : Di Setia Coffee & Billiard Medan Helvetia) Putri, Farhana; Suryani, Wan
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 5, No 1 (2024): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - JUNI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v5i1.4326

Abstract

This study aims to determine the effect of Experiential marketing and Servicescape on consumer loyalty at Setia coffee Billiard Medan Helvetia. This type of research is associative with a quantitative approach. The number of samples in this study amounted 74 respondents taken from 290 total consumer population of Setiacoffee Billiard Medan Helvetia from January 2023 - April 2023. Based on partial t-test results, the experiential marketing variable has a positive and significant influence on customer loyalty. For the t-test on the Servicescape variable partially too has a significant influence on the Customer Loyalty variable. Based on the Ftest, it was found that the experiential marketing variable and the Servicescape variable simultaneously had a positive and significant effect on Consumer Loyalty. The Adjusted R-Square value obtained was 0.855. By calculating the Determination Coefficient R2 x 100%, a result of 85.5% of the Consumer Loyalty variable can be explained by the Experiential Marketing variable (X1) and the Servicescape variable (X2), the remaining 14.5% is influenced by other factors not explained in this study
Pengaruh Karbon Aktif Arang Kelapa dan Sekam Padi pada Keramik Berpori Putri, Farhana; Budi, Agus Setyo; Budi, Esmar
PRISMA FISIKA Vol 13, No 1 (2025)
Publisher : FMIPA, Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/pf.v13i1.82265

Abstract

Telah dilakukan analisis pengaruh penambahan material karbon aktif arang tempurung kelapa dan arang sekam padi pada keramik berpori dengan variasi komposisi yang berbeda disetiap sampelnya. Sampel disintering pada temperatur 700℃ selama 1 jam. Sampel dianalisis hasil nilai pengukuran densitas dan hasil uji daya serap. Dari data hasil penelitian diperoleh nilai uji densitas sebesar 2,063-2,166 g/cm3, nilai uji daya serap sebesar 31,71-35,84%. Selanjutnya dilakukan karakterisasi Scanning Electron Microscopy (SEM). Hasil menunjukkan semakin banyak konsentrasi arang sekam padi maka morfologi permukaan material akan semakin halus.
Co-Authors Agus Setyo Budi Esmar Budi Wan Suryani