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All Journal Jurnal Manajemen dan Organisasi Journal of Accounting and Finance Management (JAFM)
Silas Mussry, Jacob
Unknown Affiliation
Economics, Econometrics & Finance

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Identified The Next Alternative CSR Program at PT Pertamina Integrated Terminal Jakarta: Analytic Hierarchy Process Approach Putu Octavio, I Gusti; Silas Mussry, Jacob
Jurnal Manajemen dan Organisasi Vol. 15 No. 2 (2024): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jmo.v15i2.55744

Abstract

This study critically examines the Corporate Social Responsibility (CSR) programs of Pertamina Integrated Terminal Jakarta (ITJ), employing the Analytic Hierarchy Process (AHP) methodology and thematic analysis. The background is to establish an appropriate mechanism for planning CSR programs and demonstrate accountability to internal stakeholders. The study also utilizes an AHP Online System provided by BPMSG to generate objective results. In-depth thematic analysis of interviews reveals a strong integration of CSR into Pertamina ITJ’s business strategy, focusing on community development, sustainability, and stakeholder engagement. The qualitative analysis identifies themes related to the implementation of green buildings in CSR, the importance of program management, evaluation, and continuous improvement. The AHP results indicate that continuous improvement and innovation in CSR programs are prioritized, along with community development and empowerment. Effective management, risk management, and impact measurement are also emphasized, demonstrating the company's commitment to systematic oversight and continuous improvement. The study concludes that Pertamina ITJ's CSR strategy effectively combines systematic management, risk mitigation, and ethical responsibility. While it excels in program management and stakeholder engagement, there are opportunities for enhancement in community development, impact assessment, and sustainability integration.
Integrated Marketing Communication for BPJS Ketenagakerjaan: Understanding Communication Design and Channel to Improve Membership Ratio Among Indonesian Migrant Workers Hisyam, Abdullah; Silas Mussry, Jacob
Journal of Accounting and Finance Management Vol. 5 No. 6 (2025): Journal of Accounting and Finance Management (January - February 2025)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v5i6.1569

Abstract

The number of Indonesian Migrant Workers continue to increase due to increasing demand for workforce needs from various countries. In accordance with the mandate of Law of the Republic of Indonesia Number 18 of 2017, BPJS Ketenagakerjaan must expands its role to Migrant Worker. However, the suboptimal participation level of Indonesian migrant workers still become one of the main issue. With membership ratio stands at 12.6%, indicating that there is still a gap between BPJS Ketenagakerjaan services and its awareness. This study aims to formulate prioritization for integrated marketing communications channel and design that is relevant for BPJS Ketenagakerjaan in reaching migrant workers. Data was collected using a quantitative method with surveys and analyzed using a weighted scoring method. The respondents consisted of Indonesian migrant workers in key destination countries such as Malaysia, Hong Kong, Taiwan, South Korea, and Japan. Research findings show that social media and community events are the most relevance communication channels. Additionally, in the aspect of communication design, research found that collaboration with trusted institutions and the marketing communication based on benefits and user experience are relevant. Meanwhile, communication activities such as billboards, direct marketing and collaboration with influencers have lower relevance.
Co-Authors Hisyam, Abdullah Putu Octavio, I Gusti