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All Journal Jurnal ABDIMAS (Pengabdian kepada Masyarakat) UBJ
Anjani, Allisya Andrea
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Humanities Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Pendampingan dan Pemberdayaan Wanita Dalam Mengembangkan Digital Marketing Produk Kuliner Berbasis Mangrove Di Desa Pantai Mekar Satria, Budi; Untari, Dhian Tyas; Putri, Amelia; Anjani, Allisya Andrea; Natalia, Friska; Cantika, Marisa
Jurnal Pengabdian kepada Masyarakat UBJ Vol. 6 No. 1 (2023): January 2023
Publisher : Lembaga Penelitian Pengabdian kepada Masyarakat dan Publikasi Universitas Bhayangkara Jakarta Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/4sqdwc61

Abstract

Based on the results of initial observations conducted by the team in the PKK community in Pantai Mekar Village, there are at least 3 aspects of problems related to women's empowerment, namely: the majority of families in Pantai Mekar Village depend only on their husband's income, so it can be said that women in Pantai Mekar Village are less empowered Economically, Pantai Mekar Village is an area in Bekasi which has a fairly extensive mangrove forest. At present, mangrove products such as dodol mangrove, mangrove syrup and crispy crab have been created. It's just that currently the packaging is still very simple, so it can't compete with similar products on the market. Products that are very innovative at this time do not have a massive marketing system. The current marketing pattern is still very simple, it only includes bazaars which are sometimes held by the local government. On the other hand, a more modern marketing system is needed for the introduction and market penetration process. PKK Desa Pantai Mekar has tried to make culinary delights made from mangroves to be processed into syrup, dodol and jam. Currently, the Ubhara Jaya PKM Team and the Pantai Mekar Village PKK are also carrying out improvements in the production, marketing and licensing processes related to brands. It is hoped that Mangrove-based culinary can be a source of economic improvement for women in Pantai Mekar Village.
Pendampingan Recyle Limbah Pengolahan Kayu Pada UMKM “Kayu Kreatif”, Kecamatan Setu Kabupaten Bekasi Untari, Dhian Tyas; Khasanah, Fata Nidaul; Anjani, Allisya Andrea; Putri, Amelia
Jurnal Pengabdian kepada Masyarakat UBJ Vol. 5 No. 2 (2022): June 2022
Publisher : Lembaga Penelitian Pengabdian kepada Masyarakat dan Publikasi Universitas Bhayangkara Jakarta Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/v39vfx29

Abstract

A small industry has a close relationship with the existence of human resources as the driving force of the small industry itself. SME "Kayu Kreatif" is engaged in wood processing which so far has only been limited to door and window frame products. The rest of the wood that is not used is finally just wasted without being used. Aspects of problems with partners related to production aspects and aspects of logo and brand management. The problems and solutions that will be raised are: 1). Wood waste has not been utilized which then only becomes waste and causes further problems so that the solution that will be given is assistance in making cellphone holder craft products with wood waste materials and 2). Products that have been made need to be branded and patented so that in marketing they will have a strong product. The solution that will be given is to create a logo and brand to prepare the product to be marketed.
Co-Authors Budi Satria Cantika, Marisa Fata Nidaul Khasanah Natalia, Friska Putri, Amelia Untari, Dhian Tyas