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Analysis of Factors that Influence the Acceptance of Using Online Retail Applications: A Case Study of XYZ Wholesale and Retail Stores Inayah, Suci -; Sensuse, Dana Indra; Lusa, Sofian
Jurnal Sisfokom (Sistem Informasi dan Komputer) Vol 13, No 1 (2024): MARET
Publisher : ISB Atma Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32736/sisfokom.v13i1.2051

Abstract

E-commerce users in Indonesia continue to increase along with advances in digitalization. This causes a trend to occur where many offline shop entrepreneurs are responding to changes in consumer behavior by creating online shopping applications to maintain the existence of their business to be consistent with time progress. The purpose of this research is to find out what factors affect user acceptance of online retail applications used for online shopping at XYZ stores using the UTAUT2 acceptance model. In line with changes, case studies were conducted on grocery stores and retail stores that carried out digital innovation by creating online retail applications for their consumers. The research was conducted using a mixed method, data was collected through interviews with sources and using a questionnaire spread to 149 research sample consumers. The data processing technique uses PLS-SEM with SmartPLS tools. The research results show that 4 factors influence the use of online retail applications, including hedonic motivation, habit, behavioral intention, and application use. The results of this research can be used as material for management considerations to increase the excellence of the application so that user interest in online shopping using the application at XYZ store increases
STUDENTS’ PERSPECTIVES OF YOUTUBE USAGE IN DEVELOPING AUTONOMOUS LEARNING IN ELT CONTEXTS Astri Perdani, Mutiara; Rahayu, Nurita; Nurul Inayah, Suci; Azka, Alifa; Fatwa Mulyati, Yatni
Journal of English Education and Linguistics Vol. 5 No. 1 (2024): Journal of English Education and Linguistics
Publisher : Program Studi Tadris Bahasa Inggris Sekolah Tinggi Agama Islam Negeri Mandailing Natal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56874/jeel.v5i1.1858

Abstract

YouTube is a well-known platform that everyone can use in every context, including the educational field. Despite the enormous benefit of YouTube usage in the learning context, only a little has been discussed about how YouTube can be used in developing students' autonomous skills. This current research aims to explore students' perceptions of the role of YouTube videos in developing students' autonomous learning and English language skills. This research was examined using a qualitative design and a type of data collection using a closed-ended questionnaire distributed to students in the form of a Google Form. The research subjects include 11 students of 5th-semester English education majors at State Islamic University Syarif Hidayatullah Jakarta who utilize YouTube to study English outside of class. Findings showed that YouTube is effective in developing autonomous learning skills. Furthermore, a major number of students specifically identified listening and vocabulary skills as areas where YouTube may help their autonomous learning activities.
Analysis of Factors that Influence the Acceptance of Using Online Retail Applications: A Case Study of XYZ Wholesale and Retail Stores Inayah, Suci -; Sensuse, Dana Indra; Lusa, Sofian
Jurnal Sisfokom (Sistem Informasi dan Komputer) Vol. 13 No. 1 (2024): MARET
Publisher : ISB Atma Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32736/sisfokom.v13i1.2051

Abstract

E-commerce users in Indonesia continue to increase along with advances in digitalization. This causes a trend to occur where many offline shop entrepreneurs are responding to changes in consumer behavior by creating online shopping applications to maintain the existence of their business to be consistent with time progress. The purpose of this research is to find out what factors affect user acceptance of online retail applications used for online shopping at XYZ stores using the UTAUT2 acceptance model. In line with changes, case studies were conducted on grocery stores and retail stores that carried out digital innovation by creating online retail applications for their consumers. The research was conducted using a mixed method, data was collected through interviews with sources and using a questionnaire spread to 149 research sample consumers. The data processing technique uses PLS-SEM with SmartPLS tools. The research results show that 4 factors influence the use of online retail applications, including hedonic motivation, habit, behavioral intention, and application use. The results of this research can be used as material for management considerations to increase the excellence of the application so that user interest in online shopping using the application at XYZ store increases