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Kelayakan Bisnis dari Aspek Sumber Daya Manusia pada Pembangunan Hotel di Bogor Hambali, Hasan; Dinitri, Seruni
Stupa Vol 5 No 2 (2023): Global Research on Tourism Development and Advancement (GARUDA)
Publisher : Prasetiya Mulya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/garuda.5.2.73-79

Abstract

The human resource aspect is one of the important aspects in a business feasibility study. Therefore, as one of the business functions called human resource management, human resources must be managed properly in order to increase the effectiveness and efficiency of the organization. This research methodology uses a qualitative descriptive method. The results of the analysis show that human resources include planning human resource personnel totaling 74 people with details of 46 employees and 28 daily employees. The organizational structure that explains the responsibilities of each department and the planning of wages in one month is Rp. 274.950.000. The conclusion from the above analysis can be concluded that the Bogor hotel seen from the human resources is feasible to build and the planned human resources are in accordance with the needs of three-star hotels.
Studi Kelayakan Bisnis Pembangunan Hotel ABCD dari Aspek Pasar dan Pemasaran Hambali, Hasan; Prihanto, Agus
Stupa Vol 4 No 2 (2022): Global Research on Tourism Development and Advancement (GARUDA)
Publisher : Prasetiya Mulya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/garuda.4.2.133-140

Abstract

The city of Bekasi is a city industry, trade and services making the city of Bekasi suitable to be used as a good investment place. The level of tourist visits that always increases every year makes the level of hotel visits always increases every year. Hotel development requires a large amount of financing, making business studies necessary. This research methodology uses a qualitative descriptive method. The results of the analysis show that the market and marketing aspects include market segmentation, guests from Indonesia and abroad, etc. SWOT includes Strengths of the hotel to be built has many advantages, Weaknesses in the form of traffic jams and Bekasi is not a tourist city, Opportunities have high opportunities by looking at high demand for rooms, Threats of having several competitors who already have names. The conclusion from the above analysis can be said that the ABCD hotel from the market and marketing aspects is feasible to build.