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All Journal Journal of Management and Social Sciences Jurnal Riset dan Inovasi Manajemen
Talita Karisma Syaharani
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Decision Sciences, Operations Research & Management Social Sciences Transportation

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Journal : Journal of Management and Social Sciences

 1 
Analisis Pasar Dari "Kruv Studio" Jasa Kelola Media Sosial Dalam Mengembangkan Bisnis Di Era Digital Bobby Dewantoro; Moh. Farid Hidayat; Talita Karisma Syaharani; Anggita Dana Salsa Bila; Rheiza Marell Anugerah
Journal of Management and Social Sciences Vol. 3 No. 1 (2024): February : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v3i1.957

Abstract

This journal aims to analyze the business market for social media management services and its impact on the growth of MSMEs (Micro, Small and Medium Enterprises). In this digital era, the use of social media has become a key element in marketing strategies, especially for MSMEs who are trying to achieve their targets. This journal conducted an in-depth review of social media management strategies offered by service providers to MSMEs. This research includes market analysis, seeking an in-depth understanding of MSME needs, and evaluating the extent to which social media management services businesses can meet expectations and improve MSME marketing performance. Through interviews, surveys and market data analysis, this journal provides a comprehensive view of market dynamics and the impact of social media management strategies on MSME targets. It is hoped that the results of this research will provide valuable insights for service providers and MSMEs to improve their collaboration in the digital realm, while strengthening the role of social media as an effective tool in supporting the growth of small and medium scale businesses
Analisis SWOT (Strenghts, Weaknesesses, Opportunity, Threats) Jasa Kelola Media Sosial KRUV Rheiza Marell Anugerah; Moh. Farid Hidayat; Anggita Dana Salsa Bila; Bobby Dewantoro; Talita Karisma Syaharani
Journal of Management and Social Sciences Vol. 3 No. 1 (2024): February : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v3i1.958

Abstract

This research aims to explore the application of SWOT analysis as an effort to enhance competitiveness and overcome challenges in managing the KRUV social media service. The research method applied is a quantitative descriptive approach. The SWOT analysis approach includes descriptive methods, SWOT matrix, and SWOT diagram analysis. Data collection is carried out through interviews, questionnaires, and literature reviews. The research findings indicate that further evaluation is needed for the SWOT analysis strategy to improve competitiveness, thereby strengthening the performance of the KRUV Social Media Management Service, both internally and externally, in expanding its business.
Pengaruh Strategi Content Marketing Instagram Terhadap Point Of Purchase Kruv Studio Talita Karisma Syaharani; Nurul Azizah
Journal of Management and Social Sciences Vol. 3 No. 1 (2024): February : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v3i1.1013

Abstract

In this digital era, the role of marketing strategy is crucial to the success of a business. With widespread technological advances, companies are not only faced with demands to innovate but also to deeply understand the behavior of consumers who are increasingly connected and intelligent. This research aims to explore and analyze the influence of content marketing strategies on Point Of Purchase at KruV Studio. To understand how content marketing strategies can be key in shaping perceptions and increasing customer enthusiasm. In this research I will focus on the marketing aspects of the Content Marketing strategy on Point Of Purchase at KruV Studio.
Co-Authors Anggita Dana Salsa Bila Bobby Dewantoro Moh. Farid Hidayat NURUL AZIZAH Rheiza Marell Anugerah