Analisis SWOT (Strenghts, Weaknesesses, Opportunity, Threats) Jasa Kelola Media Sosial KRUV

Rheiza Marell Anugerah
Moh. Farid Hidayat
Anggita Dana Salsa Bila
Bobby Dewantoro
Talita Karisma Syaharani

Journal of Management and Social Sciences
Vol. 3 No. 1 (2024): February : Journal of Management and Social Sciences

This research aims to explore the application of SWOT analysis as an effort to enhance competitiveness and overcome challenges in managing the KRUV social media service. The research method applied is a quantitative descriptive approach. The SWOT analysis approach includes descriptive methods, SWOT matrix, and SWOT diagram analysis. Data collection is carried out through interviews, questionnaires, and literature reviews. The research findings indicate that further evaluation is needed for the SWOT analysis strategy to improve competitiveness, thereby strengthening the performance of the KRUV Social Media Management Service, both internally and externally, in expanding its business.