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All Journal Jurnal Kendali Teknik dan Sains
Muhamad Wildan Surya Prayoga
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Computer Science & IT

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Analisis Strategi Pemasaran Produk Hasil Pengecoran Aluminium PT. TS Putra 2 Yogyakarta Aura Shafa Choirunnisa; Hafizh Rizki Husain; Matrix Faqih Azizi; Muhamad Wildan Surya Prayoga; Yasmina Amalia
Jurnal Kendali Teknik dan Sains Vol. 2 No. 1 (2024): Januari : Jurnal Kendali Teknik dan Sains
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jkts-widyakarya.v2i1.2454

Abstract

Industry has an important role in the economic growth of a region. The city of Yogyakarta is an example that shows the diversity of industry, especially on a small scale or home-based, such as PT. TS Putra 2 which focuses on aluminum casting. The aim of this research is to find out the right marketing strategy for PT. TS Putra 2. This research method is qualitative and quantitative based on location observations and interviews with company owners. Analysis uses the SWOT method and IFAS-EFAS method. The results of this research are the potential and opportunities to expand marketing reach and increase industrial profitability, which can be done through marketing innovation, direct sales, and utilization of marketing time. The conclusion of this research is that a marketing team is also needed to come up with marketing innovations for TS Putra 2 Cast Aluminum products.
Co-Authors Aura Shafa Choirunnisa Hafizh Rizki Husain Matrix Faqih Azizi Yasmina Amalia