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All Journal Forum Ilmu Sosial Journal of Governance and Social Policy
Muchamad Difa, Fredyan Davice
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Arts Humanities Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Utilization of Social Media in the Implementation of the West Java Governor Program Muchamad Difa, Fredyan Davice; Permatasari, Ane
Forum Ilmu Sosial Vol 50, No 2 (2023): December 2023
Publisher : Faculty of Social Science, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/fis.v50i2.46107

Abstract

This study aims to analyze the use of social media in Ridwan Kamil's work implementation program as Governor of West Java. It is known that Ridwan Kamil produced many work programs as Governor of West Java. In its policy, there are several programs created based on social media. The type of research used in this study is a qualitative-descriptive approach, with the technique used to analyze the data, namely the content analysis method, with the help of Nvivo 12 Plus software. This technique is used to conclude objectively and systematically through the findings or observations of object behavior. The research method used by researchers is a case study. The results showed that Ridwan Kamil could utilize social media to realize his vision and mission as Governor of West Java. Many programs are created based on social media as a public service, both on Twitter and on applications. One program that is considered very effective is Sapawarga. Ridwan Kamil did this to achieve efficiency in its performance. Social media allows people to access these public services anytime and anywhere. However, on the other hand, there is a weakness: some have decreased social media interaction, so some are no longer active.
How Social Media Promotion Desentralization: Study on Indonesian Ministry of Internal Affairs Twitter Accounts? Muchamad Difa, Fredyan Davice; Laila Mantu, Indri Nur; Nurmandi, Achmad; Loilatu, Mohammad Jafar
Journal of Governance and Social Policy Vol 4, No 2 (2023): DECEMBER 2023
Publisher : Department of Government Studies, Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/gaspol.v4i2.33245

Abstract

This study aims to analyze the Indonesian Ministry of Internal Affairs' communication patterns on Twitter social media accounts. The research method used is social media analysis (Twitter) @kemendagri. It aims to analyze and measure publication intensity and identify trends and communication patterns of the Ministry of Internal Affairs through its Twitter account. The analytical tool in this study uses Nvivo 14 Plus. The results showed an increasing trend in the tweet intensity of the @kemendagri account in the first four quarters (April 2019 March 2020). Coordination, regulation, decentralization, and integration are the most frequently written samples of tweets. Two hashtags are most often included in the tweet of the @kemendagri account, namely #kemendagri and #infokemendagri. the word that appears most often is "Praja." "Praja" is a word to greet the audience or people who follow the Twitter account @kemendagri. There have been concrete efforts to integrate promotion through social media with a decentralized approach, in which the Ministry of Internal Affairs has given local governments the freedom to actively contribute to managing the Twitter account. This decentralized approach illustrates Ministry of Internal Affairs commitment to empowering local governments and increasing their participation in government communication processes.
Co-Authors Achmad Nurmandi Ane Permatasari Laila Mantu, Indri Nur Loilatu, Mohammad Jafar