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MSME Product Management Strategy from the “Merdeka Campus” Program, Digital Design Production at BINUS University Sonia, Candy
SEEIJ (Social Economics and Ecology International Journal) Vol. 7 No. 2 (2023): October
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v7i2.10423

Abstract

The implementation of the “Merdeka Campus” or independent campus is a program that prepares the best generation in Indonesia with a comprehensive career preparation program. This program is held by the Ministry of Education, Research and Technology. This program is a moment in carrying out research aimed at developing MSME products through independent learning class activities that will be held in 2022 (Odd Semester 2022-2023), which will consist of students from the Computer Science and Information Systems major who study visual communication design, especially in product design. The method used 3 stages of data validation, first by looking at the material presented in the syllabus and learning outcomes for 1 semester. Then it was developed with content validation for the prototype from the results of the questionnaire which determined the perfume product with logo design, packaging, aroma and price. Then enter the market validation stage by studying similar products at market selling prices. The result is a new method of determining technically feasible products that can meet user needs and business goals. MSME product development materials are no longer carried out over a long period of time, but can be carried out in 1 semester, including the ideation process, prototype to market validation.
A VISUAL LANGUAGE DESIGN AS A NEW MEDIA FOR INCLUSIVE EDUCATION FOR STUDENTS WITH AUTISM SPECTRUM DISORDER (ASD) Sonia, Candy; Hepi, Petrus
SEEIJ (Social Economics and Ecology International Journal) Vol. 8 No. 2 (2024): October
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v8i2.12047

Abstract

The development of educational institutions in Indonesia and globally is currently facing the challenge of how to answer the needs of students diagnosed with Autism Spectrum Disorder (ASD) in receiving and understanding lecture materials, specifically designed in new media needs to be designed to facilitate and support the learning activities of ASD’s students and the goal of inclusive and sustainable education can be achieved. A visual research method was carried out with 4 stages of analysis, namely the image aspect, technical aspect, maker aspect and viewer aspect, then supported by statements from experts in designing the right visual language to convey the syllabus of the Digital Design Production (DDP) course. The result is that the right visual language will help students with ASD receive the message conveyed during the learning activities.