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Doktri Agus Tapaningsih, Weni Indah
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Journal : Progresif : Media Publikasi Ilmiah

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THE OPPORTUNITY AND CHALLENGES OF FOOD DIGITAL STRATEGY (JEMBER KFC CASE STUDY) Eko Soemarjono; Doktri Agus Tapaningsih, Weni Indah
Progresif : Media Publikasi Ilmiah Vol. 12 No. 1 (2024): 21-04-2024
Publisher : Universitas Bondowoso

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61595/progresif.v12i1.942

Abstract

This study purpose to know the opportunity and challenges on food digital marketing strategy especially on KFC Jember outlet case. This research use qualitative methode. The analysis of this research is EFE-IFE Analysis, SWOT analysis and QSPM analysis. The result of this study is making product KFC which distinctive taste (W-T strategy). W-T Strategy is a main priority strategy. In practically, KFC must be making fried chicken on online purchase with distinctive taste.
Co-Authors Eko Soemarjono