Progresif : Media Publikasi Ilmiah
Vol. 12 No. 1 (2024): 21-04-2024

THE OPPORTUNITY AND CHALLENGES OF FOOD DIGITAL STRATEGY (JEMBER KFC CASE STUDY)

Eko Soemarjono (Unknown)
Doktri Agus Tapaningsih, Weni Indah (Unknown)

Article Info

Publish Date
22 Sep 2024

Abstract

This study purpose to know the opportunity and challenges on food digital marketing strategy especially on KFC Jember outlet case. This research use qualitative methode. The analysis of this research is EFE-IFE Analysis, SWOT analysis and QSPM analysis. The result of this study is making product KFC which distinctive taste (W-T strategy). W-T Strategy is a main priority strategy. In practically, KFC must be making fried chicken on online purchase with distinctive taste.

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Journal Info
Progresif : Media Publikasi Ilmiah
Website

Abbrev

progresif

Publisher

Universitas Bondowoso

Subject

Religion Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Nursing

Description

This journal is published twice a year, in April and November. Progressive journals accept submissions of articles that have never been published in other media. Progressive journals are committed to implementing ethical standards for publication. Therefore, Progressive Journals have formulated ...