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All Journal Jurnal Ilmiah Teknik Informatika dan Komunikasi Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Efa Rubawati Syaifuddin
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Humanities Computer Science & IT Education Electrical & Electronics Engineering

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Difusi Inovasi Program Bus Suroboyo pada Masyarakat Efa Rubawati Syaifuddin
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 2 No. 3 (2022): November: Jurnal Ilmiah Teknik Informatika dan Komunikasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v2i3.429

Abstract

This study aims to see the diffusion of innovations carried out by the Surabaya City Government in the field of transportation through the Suroboyo Bus. The Suroboyo Bus innovation elicited various community responses as adopters which then grouped people according to their level of adoption. This qualitative descriptive research with case studies uses interviews and observation as data collection techniques. The results of this study found that there had been a diffusion of innovations carried out by the Surabaya City Government which made social media the main communication channel and mass media a supporting channel, so that the Suroboyo Bus innovation could be accepted by the people of Surabaya. The response of the religious community in responding to this innovation, some were very enthusiastic, some did not know about it until there were community groups who rejected the Suroboyo Bus innovation. This is influenced by several factors in the social system, one of which is the economy.
Analisis Minat Penggunaan Aplikasi PLN Mobile Pada Generasi Milenial: Studi Kasus Mahasiswa Fakultas Syariah dan Dakwah IAIN Sorong Efa Rubawati Syaifuddin; Muhammad Husen; Rahmawati Sukma Lestari
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 1 (2024): Februari: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i1.931

Abstract

PT PLN (Persero) has developed and adopted a digital application platform which aims to make things easier for the public through the synergy of PLN services to customers through digital-based applications. This research aims to find out how much influence or positive impact is provided by BUMN through the PLN mobile application to the community, especially the millennial generation. This research explains the usability level of the PLN mobile application through a quantitative approach using descriptive analysis. Obtained data Using systematic random sampling data collection techniques from 100 respondents and 60% of respondents who knew the PLN Mobile application, the results showed that KPI and Economics study program students were the ones who knew the most about the PLN Mobile application and 40 people (40%) answered " don't know about the PLN mobile application.
Co-Authors Muhammad Husen Rahmawati Sukma Lestari