Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Journal of Asian Social Sciences Research
Li, Yuying
Unknown Affiliation
Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Short Video Entrepreneurship among Smallholder Farmers in the Era of Digital Intelligence: An Exploration of Labour Alienation Li, Yuying
Journal of Asian Social Science Research Vol. 6 No. 1 (2024): Journal of Asian Social Science Research
Publisher : Centre for Asian Social Science Research (CASSR), Faculty of Social and Political Sciences, UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jassr.v6i1.91

Abstract

This article deals with smallholder farmers in L village who engaged in short-video entrepreneurship on less than 50 acres of farmland. Through a digital labour alienation perspective and in-depth interviews, it was discovered that these farmers faced issues such as the transfer of ownership of their labour products, the standardization of labour processes, and a sense of alienation from their own human identity. These disparities stem primarily from the inequalities of digital power, driven by factors like data indicators, algorithm manipulation, inequitable agreements, re-intermediate exploitation, and identity psychology. By examining specific digital labour practices in this context, this research provides a more comprehensive understanding of worker alienation in the digital labour space. The findings have significant value and practical importance for enhancing the effectiveness of new media in revitalizing rural communities.
Co-Authors