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All Journal Journal of Tourism, Culinary, and Entrepreneurship (JTCE)
Mkwizu, Kezia H.
Unknown Affiliation
Economics, Econometrics & Finance Social Sciences

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Exploring astro-tourism and education in Kenya and Tanzania: A literature review Mkwizu, Kezia H.; Kimeto, Janet C.
Bahasa Indonesia Vol 4 No 2 (2024): OCTOBER 2024
Publisher : School of Tourism, Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jtce.v4i2.4689

Abstract

Past scholars noted that one of the challenges is education in relation to tourism particularly the aspects of training and curriculum design. Existing literature has explored challenges of customer services education in tourism and suggest measures such as retraining and improving the curricula as a remedy to match the skills needed in the post pandemic for the hospitality and tourism industry. Conversely, there is less attention on other forms of tourism like astro-tourism. Hence, this paper’s aim is to expand literature on education in tourism with the main objective of exploring astro-tourism and education in tourism. Guided by the behaviorist learning theory, the specific objective is to explore the forms of astro-tourism and training programs from the perspective of Kenya and Tanzania. A systematic literature review supplemented by integrative literature review is deployed as a research methodology. A total of 16 papers from journals, conferences and newsflash deemed sufficient for descriptive statistics and literature analysis to avail findings. The findings indicate that although various forms of astro-tourism exist, these are not fully complemented with training programs. Very few public institutions or private enterprises offer astro-tourism programs like astro tour guide. The findings suggest that both higher education institutions and the private sector should continue promoting tourism education that includes training programs aligned with the growing trends in astro-tourism.
A review of reactive marketing on national parks and astro-tourism in Tanzania Mkwizu, Kezia H.
Bahasa Indonesia Vol 4 No 2 (2024): OCTOBER 2024
Publisher : School of Tourism, Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jtce.v4i2.4690

Abstract

Astro-tourism has potential globally including Tanzania. For example, the skyline over Tanzania is filled with abundant astronomical objects like stars at night whereas on land, there is the famous Kimondo meteorite in Mbozi area. However, there is still challenge in tourism development particularly product diversification and marketing in the post-pandemic. Additionally, there are limited studies that connect visiting national parks and astro-tourism as co-activities that tourists can enjoy in protected areas. Therefore, the motive for this paper on astro-tourism is specifically to explore advertising of national parks and astro-tourism activities in Tanzania with a reactive marketing overview. An integrative literature review as a methodology approach is deployed in this study. Content analysis assisted to provide themes. The findings reveal that there are efforts made by the government and the private sector in advertising tourism including national parks. Also, the Royal Tour Film is one example of reactive marketing in the context of Tanzania as a way of advertising national parks. Findings also show that there is less advertising which connects national parks and astro-tourism within spaces of protected areas. The practical implication from this study is that the Destination Marketing Organizations (DMOs) and tourism stakeholders to engage more advertising that links national park activities and astro-tourism.
Exploring national parks and the Big Nine: A Literature review approach Kimeto, Janet c.; Mkwizu, Kezia H.
Bahasa Indonesia Vol 4 No 2 (2024): OCTOBER 2024
Publisher : School of Tourism, Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jtce.v4i2.4745

Abstract

The ‘Big Five’ are considered to be the Lion, Leopard, Rhino, Buffalo and Elephant which have become synonymous with Africa’s safaris in the national parks. Guided by the Butler’s TALC model, this paper aims to compare national parks development focusing on the ‘Big Nine’ in Kenya and Tanzania. Specifically, this paper explores national parks conservation and management in relation to the ‘Big Nine’. The method used is the Systematic Literature Review (SLR), whereby 16 journal articles were found to be relevant for the study were analyzed. The finding shows that for the future generations, the ‘Big Five’ requires protection and conservation in the national parks, other wild animals like Zebras and Warthogs included. The outcome of this paper advocates for other diverse wild animals in Kenya and Tanzania that could fascinate tourists be included in the “Big Five” to have either the ‘Big Seven’ or ‘Big Nine’. Future studies may opt for quantitative and qualitative approaches as mixed methods to further explore national parks and wild animals in Kenya and Tanzania as well as other African countries in the post-colonial era.
Post-pandemic advertising and tourism studies in Africa Mkwizu, Kezia H.
Bahasa Indonesia Vol 4 No 2 (2024): OCTOBER 2024
Publisher : School of Tourism, Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jtce.v4i2.4894

Abstract

Tourism studies in Africa are increasing in order to provide information and guide the sector. On 5 May 2023, the World Health Organization (WHO) declared COVID-19 as no longer a pandemic. Therefore, it is crucial for more research after the pandemic to reflect the effects of the pandemic in the post period particularly advertising as more nations need to attract as many tourists as possible to visit their destinations. This paper is motivated to explore tourism studies in Africa. The main objective is to explore post-pandemic advertising and tourism studies in Africa. The methodology deployed for this paper is the systematic literature review method. To address the main objective, this study poses the question “What are the post-pandemic types of advertising and topics of tourism studies in Africa?” The findings indicate that there are few studies in the post-pandemic addressing advertising and topics of tourism studies. The few existing studies have shown that social media advertising, internet advertising and exhibition are being used in the post-pandemic and topics such as promotion strategies and travel information have been covered but areas of artificial intelligence needs research to further understand its impact on advertising in the tourism industry within Africa.
Co-Authors Kimeto, Janet C.