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Putri, Mega Amalia
Universitas Siliwangi
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Store Atmosphere terhadap Consumer Satisfaction melalui Experiential Marketing dan Perceived Quality Baso Japri Tasikmalaya Laela, Ela; Putri, Mega Amalia; Ningrat, Sri Rahayu; Hakiki, Rudi; Awalludin, Ripal Anwar; Muiz, Aris Nurul
Sosio e-Kons Vol 15, No 1 (2023): Sosio e-Kons
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/sosioekons.v15i1.15560

Abstract

Consumer satisfaction is a vital aspect that needs to be studied comprehensively to win market share amid the current competition. One of the Tasikmalaya culinary businesses that is currently developing and much loved by the community is Baso Japri. This study aims to identify the effect of store atmosphere through experiential marketing and perceived quality on consumer satisfaction at Baso Japri Tasikmalaya. The quantitative method with a sample of 100 respondents was taken using a non-probability sampling technique used in this study and analyzed using the partial least squares (PLS) technique with the SmartPLS 3.0 program. The data obtained were then analyzed using outer loadings, construct reliability and validity, discriminant validity, and path coefficient. The results of the study show that: 1) experiential marketing has a significant effect on consumer satisfaction of 5,601; 2) perceived quality has a significant effect on consumer satisfaction of 6,531; 3) store atmosphere has a significant effect on experiential marketing of 20,176; 4) store atmosphere has a significant effect on the perceived quality of 20,703; 5) store atmosphere has a significant effect on consumer satisfaction with experiential marketing as a mediating variable of 5,447. 6) store atmosphere has a significant effect on consumer satisfaction with perceived quality as a mediating variable of 6,032. For further consumer satisfaction research, it is hoped that researchers can increase the sample and complete the data so that there is more data and can support one another.
THE INFLUENCE OF COMPANY VALUE AND COMPANY SIZE ON FINANCIAL PERFORMANCE IN THE FINANCIAL SECTOR DURING 2022 Putri, Mega Amalia; Royani, Asri; Surya Saputra, Muhamad Ikbal; Tarwisah, Iyang Siti
IJMA (Indonesian Journal of Management and Accounting) Vol 5, No 1 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Alma Ata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21927/ijma.2024.5(1).249-257

Abstract

Financial performance is an assessment of a company's performance to see whether a company is good or not by calculating financial ratios. This research aims to determine the influence of company value and size on financial performance in the financial sector during 2022. The data used is secondary data in the form of financial reports of companies listed on the IDX. The sample used was 40 financial reports in the financial sector. The sample in this study used non-probability sampling with a total of 45 data tested with SMART PLS 4.0. The data analysis technique in this research uses the Structural Equation Modeling (SEM) technique. This research shows that in the financial sector in 2022, company value has no effect on financial performance. On the other hand, company size influences financial performance.
Co-Authors Hakiki, Rudi Laela, Ela Mochammad Imron Awalludin Muiz, Aris Nurul Ningrat, Sri Rahayu Royani, Asri Surya Saputra, Muhamad Ikbal Tarwisah, Iyang Siti