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All Journal JOURNAL SCIENTIFIC OF MANDALIKA (JSM)
Rahmatu Rabiah
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Humanities Languange, Linguistic, Communication & Media Other

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Journal : JOURNAL SCIENTIFIC OF MANDALIKA (JSM)

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PENGARUH DESIGN INTERIOR DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN PESENKOPI DI KOTA MALANG (STUDI MAHASISWA JURUSAN ADMINISTRASI NIAGA POLITEKNIK NEGERI MALANG) Rahmatu Rabiah; Mohammad Maskan
Journal Scientific of Mandalika (JSM) e-ISSN 2745-5955 | p-ISSN 2809-0543 Vol. 5 No. 3 (2024)
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/10.36312/vol5iss3pp140-144

Abstract

The purpose of this research is to analyze he effect of interior design and the location of purchasing decisions at Pesenkopi in Malang City. This research is a quantitative study with variable interior design and location. This study used a questionnaire data collection technique using purposive sampling technique to 100 respondents of Malang Pesenkopi consumers. Then, the data were analyzed using multiple linear regression analysis, t test and F test. The results of the research show that Interior Design and Location has a percentage coefficient of determination or influence of 51.2% and Location is the dominant influence on purchasing decisions with a coefficient of 0.508 compared to Interior Design with a coefficient of 0.298.
Co-Authors Mohammad Maskan