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All Journal Journal of Innovation in Business and Economics COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Jurnal Ilmiah Ekonomi dan Manajemen Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Media Akademik (JMA) JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI PENG: Jurnal Ekonomi dan Manajemen Ekopedia: Jurnal Ilmiah Ekonomi Jejak digital: Jurnal Ilmiah Multidisiplin
Mohammad Maskan
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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THE CONSTRUCTIVISTIC COMPETENCE BASED LEARNING DEVELOPMENT OF ENTREPRENEURSHIP CLASS Mohammad Maskan; Ludfi Djajanto; Alifiualhtin Utaminingsih
Journal of Innovation in Business and Economics Vol. 1 No. 01 (2017): Journal of Innovation in Business and Economics
Publisher : Faculty of Economics and Business, University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jibe.v1i01.5330

Abstract

This study focused on development learning of the entrepreneurship learning model into learning model characterized by constructivistic learning, in which this learning model employs students who are active, multi methods of teaching, and multi source of learning. Findings show that the product of construvtivistic based entrepreneurship learning model is good. It means that product of portfolio-based entrepreneurship learning model is valid to use in the learning process of entrepreneurship lesson at Business Administration Department of Malang State Polytechnic. It is recommended that (1) lecturers who are teaching lesson of entrepreneurship should be given provision about constructivistic-based entrepreneurship learning model, and (2) For further development, this entrepreneurship learning model can be applied in other lessons.
PENGARUH KUALITAS PELAYANAN DAN KEPUASAN PELANGGANGGAN TERHADAP LOYALITAS PELANGGAN SHOPEE FOOD: (Studi Kasus Pada Mahasiswa Program Studi D-IV Manajemen Pemasaran Politeknik Negeri Malang Angkatan Tahun 2018) Anisa Emilia Safitri; Mohammad Maskan
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 10 No. 8 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v10i8.7288

Abstract

Kualitas pelayanan dapat mempengaruhi kepuasan pelanggan, kedua hal ini merupakan faktor penting yang dipertimbangkan pelanggan sebelum merasakan loyalitas pada jasa atau produk yang digunakan. Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan dan kepuasan pelanggan terhadap loyalitas pelanggan Shopee Food kususnya bagi mahasiswa Program Studi D4 Manajemen Pemasaran angkatan tahun 2018. Penelitian ini merupakan penelitian explanatory dengan variable kualitas pelayanan dan kepuasan pelanggan sebagai variable independen dan loyalitas pelanggan sebagai variable dependen. Teknik pengumpulan data dalam penelitian ini yaitu menggunakan kuesioner dan tipe likert, dengan teknik sampling jenuh kepada 100 responden mahasiswa Program Studi D4 Manajemen Pemasaran angkatan tahun 2018 yang merupakan pelanggan dari Shopee Food .untuk analisa data pada penelitian ini menggunakan analisis regresi linier berganda serta uji-t, dan uji-F. Shopee Food diharapkan untuk lebih meningkatkan kualitas pelayanan dan kepuasan pelanggan agar pelanggan menjadikan Shopee Food selalu dipilih dalam jasa layanan delivery food online.
PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA IKAN HIAS PREDATOR DI AQUATIC PREDATOR MALANG Mohammad Anjasmoro; Mustofa Hadi; Mohammad Maskan; Indra Lukmana Putra; Nurefa Maulana
Jurnal Media Akademik (JMA) Vol. 2 No. 10 (2024): JURNAL MEDIA AKADEMIK Edisi Oktober
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/v2i10.793

Abstract

Harga dan Kualitas produk merupakan faktor yang perlu diperhatikan oleh pelaku usaha untuk menarik perhatian pelanggan dalam melakukan keputusan pembelian. Harga dan kualitas produk mempengaruhi keputusan pembelian dan keputusan pembelian dapat meningkatkan penjualan usaha. Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh harga dan kualitas produk terhadap keputusan pembelian ikan hias di Aquatiq Malang. Penelitian ini merupakan penelitian Eksplanatory dengan variabel harga, kualitas produk dan keputusan pembelian. Teknik pengumpulan data menggunakan observasi dan kuesioner, dengan teknik Purposive Sampling kepada 60 responden Aquatiq Malang. Untuk analisis data digunakan, analisis regresi linier berganda serta uji hipotesa yaitu uji F (uji simultan) dan uji t (uji parsial). Berdasarkan hasil analisis regresi linier berganda diperoleh hasil uji F menunjukkan bahwa Fhitung 155,179 (> F tabel sebesar 3,15) atau P < 0,05 sehingga hipotesis diterima. Hasil uji t pada variabel harga menunjukkan t hitung > ttabel (2,188 > 1.670) atau P < 0,05 dengan koefisien pengaruh 0,513 sehingga hipotesis diterima dan variabel kualitas harga menunjukkan t hitung (2,435 > 1.670) atau P < 0,05 dengan koefisien pengaruh 0,319 sehingga hipotesis diterima. Dari hasil penelitian ini dapat disimpulkan bahwa harga dan kualitas produk berpengaruh secara signifikan terhadap keputusan pembelian. Harga memiliki pengaruh yang paling dominan terhadap keputusan pembelian. Diharapkan Aquatiq Malang agar meningkatkan hubungan yang baik dengan konsumen agar konsumen selalu melakukan keputusan pembelian di Aquatiq Malang.
PENGARUH KEMUDAHAN AKSES DAN ONLINE CUSTOMER RATING TERHADAP REVISIT INTENITON PADA MARKETPLACE SHOPEE (Studi Kasus pada Mahasiswa Program Studi D-IV Manajemen Pemasaran Jurusan Administrasi Niaga Tingkat 1-4 Politeknik Negeri Malang Tahun 2023) Ahmad Rafli Faudi; Mohammad Maskan
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 10 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i10.2672

Abstract

Hadirnya internet sebagai teknologi yang hadir di tengah-tengah masyarakat, membuat banyak perkembangan dalam kehidupan. Kehadiran sebuah marketplace menjadi sebuah alat untuk memudahkan bagi para konsumen untuk berbelanja, salah satunya yang terbesar di Indonesia yaitu adalah Shopee. Tujuan penelitian ini yaitu untuk mengetahui pengaruh kemudahan akses dan online customer rating terhadap revisit intention pada marketplace Shopee untuk Mahasiswa Program Studi D-IV Manajemen Pemasaran. Penelitian ini merupakan penelitian kuantitatif. Metode pengumpulan data dengan menyebarkan kuesioner kepada 100 responden dan menggunakan teknik purposive sampling. Analisa data pada penelitian ini menggunakan analisa regresi berganda. Variabel bebas terdiri dari kemudahan akses dan online customer rating sedangkan variabel terikat adalah revisit intention. Hasil analisis korelasi dan regresi berganda kemudahan akses dan online customer rating diketahui bahwa t-hitung > t-tabel, untuk variabel kemudahan akses 11,546 > 1,659, sedangkan untuk variabel online customer rating yaitu 7,355 > 1,659. Koefisien determinasinya adalah 0,623 = 62,3%. Hal ini dapat dijelaskan bahwa terdapat pengaruh kemudahan akses dan online customer rating terhadap revisit intention sebesar 62,3% dan sisanya dipengaruhi oleh faktor lain yang tidak dibahas dalam penelitian ini. Hasil penelitian ini dapat disimpulkan bahwa variabel kemudahan akses dan online customer rating secara parsial berpengaruh terhadap revisit intention, diharapkan Shopee dapat terus mempertahankan kemudahan yang diberikan dan juga rating yang sesuai dengan produk yang ada agar dapat menciptakan revisit intention pada konsumen untuk tetap menggunakan aplikasi Shopee.
Analisis Strategi Pemasaran untuk Pengembangan Usaha Konveksi “Ad Produksi” Malang Alif Maulana Akbar; Mohammad Maskan
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 3 No. 3 (2025): Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v3i3.1920

Abstract

Marketing plays a vital role in enhancing business competitiveness, particularly in dynamic market environments. This study investigates the implementation of the marketing mix strategy (7P) in AD Produksi, a garment manufacturing business in Malang specializing in ready-to-wear clothing. The objective is to identify suitable pricing and promotional strategies to address recent sales stagnation. A qualitative descriptive method was employed, using interviews, observations, and documentation as data collection techniques. The analysis was conducted using a SWOT framework to determine a more effective marketing strategy. The findings reveal that AD Produksi's business falls into SWOT quadrant III, indicating the need to minimize internal weaknesses while leveraging external opportunities. The study recommends adopting competitive and flexible pricing strategies, such as volume discounts and bundled offers. In terms of promotion, the use of social media platforms like Instagram and TikTok, alongside e-commerce platforms such as Shopee, is crucial for enhancing product visibility. Allocating budgets for digital advertising is also suggested to maximize promotional impact. The research implies that aligning pricing with competitor analysis, utilizing technology to boost efficiency, and strengthening brand presence through optimized digital marketing are essential for AD Produksi’s business growth.
Pengaruh Content Marketing dan Viral Marketing Terhadap Keputusan Pembelian Produk Serum Hanasui di TikTok (Studi pada Followers Akun TikTok @officialhanasui) Rosiana Avinda Febrianti; Mohammad Maskan; Rizky Kurniawan Murtiyanto
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 3 (2025): September: Education, Economic dan Social Studies
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/76jny833

Abstract

The rapid development of digital technology in Indonesia has influenced consumer behavior. One of the developments is the popularity of TikTok. Amid the intense competition in the skincare industry and the widespread issue of overclaiming, Hanasui has faced challenges in maintaining competitiveness. The study aims to analyze the influence of content marketing and viral marketing on the purchase decision of Hanasui serum products on TikTok. This research was an explanatory quantitative study. The data were collected through questionnaires distributed to 100 respondents who were the followers of @officialhanasui TikTok account. The sampling technique used a non-probability sampling method with purposive sampling. The data analysis in this study employed multiple regression analysis and hypothesis testing. The results of this study showed that content marketing and viral marketing both partially and simultaneously had a positive and significant influenced on purchasing decisions. Based on the findings of this study, it is concluded that Hanasui is advised to continuously optimize effective content marketing and viral marketing strategies to strengthen consumers purchase decisions regarding Hanasui serum products on the TikTok platform.
Pengaruh Kualitas Aplikasi Dan Promosi Terhadap Keputusan Gen Z Menjadi Nasabah di Bank Digital Blu Bca Dengan Trust Sebagai Variabel Intervening (Studi Kasus Di Kota Malang) Intan Christiara; Theresia Pradiani; Mohammad Maskan
COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 11 (2025): COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/comserva.v4i11.2901

Abstract

Tahun 2024 Indonesia mulai memasuki era serba digital. Berbagai sektor mulai melakukan transformasi dan adaptasi dalam menghadapi era digital ini, salah satunya adalah dunia perbankan. Bank digital adalah lembaga keuangan yang menyediakan layanan perbankan sepenuhnya melalui aplikasi secara online, tanpa perlu keberadaan cabang fisik dengan target market yang cocok adalah Generasi Z. Blu by BCA adalah layanan perbankan digital yang dikembangkan anak perusahaan Bank BCA yang bernama PT Bank Digital BCA. Blu beroperasi sepenuhnya secara online melalui aplikasi mobile dan menawarkan berbagai fitur perbankan modern. Generasi Z melakukan transaksi menggunakan Blu by BCA karena memiliki fitur-fitur yang sesuai kebutuhan, promosi yang menarik, dan kepercayaan yang tinggi sebagai anak perusahaan dari PT Bank Central Asia Tbk. Tujuan penelitian ini adalah untuk mengetahui dan menganalisis: 1) pengaruh kualitas produk dan promosi terhadap trust secara simultan maupun parsial, 2) pengaruh kualitas produk dan promosi terhadap keputusan menjadi nasabah secara simultan maupun parsial, 3) pengaruh trust terhadap keputusan menjadi nasabah, 4) pengaruh kualitas produk dan promosi terhadap keputusan menjadi nasabah melalui trust secara parsial maupun simultan. Jenis penelitian ini adalah penelitian kuantitatif dengan pendekatan berupa kuisioner. Penelitian ini dilakukan pada generasi Z pengguna Blu by BCA di Kota Malang. Populasi dalam penelitian ini tidak diketahui dengan sampel penelitian berjumlah 100 orang responden dengan teknik purposive sampling. Analisa data menggunakan analisis jalur (path analysis) dengan menggunakan bantuan software SMART PLS 3. Hasil penelitian menunjukkan bahwa 1) terdapat pengaruh signifikan kualitas aplikasi dan promosi terhadap trust secara parsial maupun simultan, 2) secara parsial promosi berpengaruh terhadap keputusan menjadi nasabah sedangkan kualitas aplikasi tidak berpengaruh, secara simultan memiliki pengaruh, 3) terdapat pengaruh signifikan trust terhadap keputusan menjadi nasabah, 4) secara parsial kualitas aplikasi berpengaruh terhadap keputusan menjadi nasabah melalui trust sedangkan promosi tidak berpengaruh, secara simultan memiliki pengaruh.
The Influence of Perceived Risk and Perceived Enjoyment on Repurchase Decision in the Honda Service Application (Study on BromPit Users at AHASS Blimbing, Malang) Cahya Fayyaza; Asminah Rachmi; Mohammad Maskan
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 1 No. 5 (2025): SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/25zcrv81

Abstract

The intense competition in the after-sales motor vehicle service industry encouraged companies to innovate through service digitalization. One of the innovations is the BromPit application developed by Honda to facilitate the vehicle service booking process. However, the successful adoption of this application is still influenced by several factors, including perceived risk and perceived enjoyment. This study is to examine the influence of perceived risk and perceived enjoyment on repurchase decision among BromPit application users at AHASS Blimbing, Malang City.This research employed a quantitative approach. The sample consisted of 55 respondents who were active users of the BromPit application, selected using purposive sampling. The data were processed using multiple linear regression analysis and hypothesis testing.The regression analysis showed that perceived risk and perceived enjoyment partially had a positive and significant effect on repurchase decision. Meanwhile, the regression result confirmed that both variables also had a positive and significant simultaneous effect on the repurchase decision.These findings concluded that the lower the perceived risk and the higher the level of enjoyment when using the BromPit application, the greater the tendency for users to make repeat purchases of services through the digital platform.
Analisis Strategi Pemasaran Online Untuk Meningkatkan Penjualan Pada UMKM Salon Youlind di Kecamatan Wagir Kabupaten Malang Priatma, Yulinda; Asminah Rachmi; Mohammad Maskan
JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 2 No. 5 (2025): September
Publisher : CV. KAMPUSA AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jemba.v2i5.1351

Abstract

Online marketing is one of the strategies used by utilizing digital platforms to reach a broader range of customers through social media. This strategy aims to enhance promotional effectiveness and support sales growth. One of the MSMEs that has implemented this approach is Salon Youlind, located in Wagir Sub-District, Malang Regency, which operates in the beauty service sector. In its operations, Salon Youlind has used social media platforms such as WhatsApp and Instagram to expand its customer reach online. This research aims to analyze and evaluate the potential online marketing strategies to optimize promotions and expand the salon’s market coverage in a more targeted manner. This research was a qualitative study using a case study approach. The data were collected through interviews, observation, and documentation. The data collection involved 14 informants, consisting of the owner, employees, and customers. The data were analyzed using social media metrics, including awareness, engagement, and conversion metrics. The analysis showed that the implemented online marketing strategy led to increased social media interactions, broader audience reach, and had a positive impact on sales growth. Improved content consistency and the optimal use of social media platforms also contributed to greater income stability at Salon Youlind. Based on the research findings, it can be concluded that the Youlind Salon MSME has implemented a more effective marketing strategy. To optimize its digital marketing efforts, the business is expected to enhance its digital competencies, adjust content scheduling, ensure consistency in design formats, and carry out regular evaluations of social media performance as a tool to promote its beauty services.
Pengaruh Brand Image dan Social Media Marketing Terhadap Keputusan Pembelian (Merek Pakaian) pada UMKM Messed Club di Blitar Vincentius Dwika Arya Wijaya; Rizky Kurniawan Murtiyanto; Mohammad Maskan
PENG: Jurnal Ekonomi dan Manajemen Vol. 3 No. 1 (2026): Januari: Inprogress
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/bzgpqf85

Abstract

The high level of competition in the MSME clothing market in Blitar has prompted many brands to try to increase their appeal to customers. Messed Club, as one of the local clothing brands, needs to have an effective marketing strategy to increase customer purchasing decisions. This study aims to analyse the influence of brand image and social media marketing on purchasing decisions for Messed Club products in Blitar. This study employs a quantitative approach with independent variables of Brand Image and Social Media Marketing, and a dependent variable of purchasing decisions. Data was collected through a questionnaire distributed to 115 respondents who are customers of Messed Club products. Sampling was conducted using non-probability sampling and purposive sampling techniques. Data analysis involved multiple linear regression and hypothesis testing using SPSS software. The results of partial hypothesis testing indicate that the Brand Image variable and the Social Media Marketing variable have a significant effect on Purchase Decisions. Simultaneous hypothesis testing shows that Brand Image and Social Media Marketing have a significant effect on Purchase Decisions. It is concluded that Messed Club can strengthen its Brand Image through active interaction with customers on social media, particularly Instagram. Additionally, interactive Social Media Marketing strategies help increase engagement and expand business networks, ultimately driving more customer purchase decisions. Further research is recommended to expand the scope of the study area for generalising the research results, adding other variables such as product quality or price to gain a more comprehensive understanding of the factors influencing customers' Purchase Decisions for local fashion products. 
Co-Authors Ahmad Rafli Faudi Alif Maulana Akbar Alifia Dyah Puspita Ayu Alifiualhtin Utaminingsih Anisa Emilia Safitri Asminah Rachmi Cahya Fayyaza Ema Umiatul Chusna INDRA LUKMANA PUTRA Indry Mey Purwani Intan Christiara Ita Rifiani Permatasari Ludfi Djajanto Mohammad Anjasmoro Mustofa Hadi Ninche Andiny Nurefa Maulana Priatma, Yulinda Raniah Marwa Andhini Rizky Kurniawan Murtiyanto Rosiana Avinda Febrianti Theresia Pradiani Vincentius Dwika Arya Wijaya Yulis Nurul Aini