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All Journal JOURNAL SCIENTIFIC OF MANDALIKA (JSM) Business, Entrepreneurship, and Management Journal
Silvy Dewi Anggraini
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Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Other

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Pengaruh Service Quality, Diferensiasi Produk, Student Preference dalam Memilih Perguruan Tinggi Swasta Institut Teknologi dan Bisnis Tuban Mediasi Citra Kampus Silvy Dewi Anggraini; Titin; Nurul Badriyah
Journal Scientific of Mandalika (JSM) e-ISSN 2745-5955 | p-ISSN 2809-0543 Vol. 5 No. 9 (2024)
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/10.36312/vol5iss9pp379-389

Abstract

Abstract: This research aims to examine the influence of Service Quality dimensions (Servqual) and Differentiation Concurrent Pes Student Preference in selecting private higher education institutions, specifically Institut Teknologi dan Bisnis Tuban, with Campus Image as a mediator. The study employs a quantitative method with inferential quantitative hypotheses. The population consists of all ITB Tuban students in the 2023/2024 academic year, with a sample size of 111 students. The analytical technique used in this research is Partial Least Squares (PLS). By using the outer model to test validity and reliability. As well as aninner model to test hypothesis. The results indicate that Differentiation Of Concurrent Pes (X2) through Campus Image (Z) on Student Preference (Y) has a coefficient of 0.029 with a T-value of 0.722 and a P-value of 0.470, indicating non-significance. This implies that Differentiation Of Concurrent Pes does not significantly affect Student Preference through Campus Image. In contrast, the mediation path of Service Quality (X1) through Campus Image (Z) on Student Preference (Y) has a coefficient of 0.171 with a T-value of 2.696 and a P-value of 0.007, indicating significance. This signifies that Service Quality significantly influences Student Preference through Campus Image, suggesting that improvements in Service Quality will enhance Campus Image and subsequently increase Student Preference.
ETHICS BASED BUSINESS FEASIBILITY : A LITERATURE REVIEW OF SUPERINDO’S CSR PRACTICES Silvy Dewi Anggraini
BEMJ: Business, Entrepreneurship, and Management Journal Vol. 4 No. 2 (2025)
Publisher : Universitas Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36563/bemj.v4i2.1550

Abstract

This study aims to examine business feasibility from an ethical perspective by analyzing the implementation of Corporate Social Responsibility (CSR) at Super Indo, a retail company in Indonesia. Employing a literature review method, the study uses Keraf’s ethical framework, which encompasses social ethics, economic ethics, legal compliance, and stakeholder rights. The findings reveal that Super Indo consistently carries out CSR initiatives that contribute to social welfare, deliver economic value, comply with legal standards, and actively involve stakeholders. These efforts not only enhance corporate reputation but also influence consumer purchasing behavior. The study concludes that ethically grounded CSR can serve as a strong indicator of business feasibility in today’s competitive environment. However, the study is limited by its reliance on secondary data without primary empirical evidence. Future research should adopt qualitative or quantitative methods to provide deeper insight. This study serves as a reference for companies aiming to develop ethical and sustainable CSR strategies.
Co-Authors Nurul Badriyah Titin