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All Journal Infotech Journal JOIV : International Journal on Informatics Visualization
Rillia, Anneke
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Computer Science & IT

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EXTERNAL FACTORS ON THE BENEFITS OF ADOPTING E-COMMERCE TO MSMEs IN PALEMBANG AND DKI JAKARTA Hardiyansyah; Aries, Aries; Muchardie, Brian Garda; Rillia, Anneke
INFOTECH journal Vol. 9 No. 2 (2023)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/infotech.v9i2.6082

Abstract

now considered a bridge for MSME players to carry out marketing with a wider range even to international markets and is one of the factors for the rise of Indonesian MSMEs, as well as the growth of the digital economy in Indonesia. This paper examines how perceived value and perceived benefits affect cost reduction and consumer orientation in MSMEs in Jakarta and Palembang in adopting E-commerce. There were 101 respondents who filled out the questionnaire with data analysis using the Partial Least Square (PLS) Structural Equation Model (SEM). The findings from this study indicate that the perceived benefits of customers will significantly affect cost reduction and can increase customer orientation, conversely competitive value can significantly affect customer orientation, but has no significant effect on cost reduction. The research results are expected to be a benchmark for MSMEs in adopting E-commerce.
Impact of External Factors on Determining E-commerce Benefits among SMEs in Jakarta and Palembang Hardiyansyah, -; Aries, -; Muchardie, Brian Garda; Rillia, Anneke
JOIV : International Journal on Informatics Visualization Vol 8, No 1 (2024)
Publisher : Society of Visual Informatics

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62527/joiv.8.1.1371

Abstract

Technological trends have triggered a more advanced technology-based approach to influencing customers and encouraging the growth of the e-commerce industry in Indonesia. E-commerce is now considered a bridge for MSME players to market with a broader reach, even to international markets, which is one of the factors for the rise of Indonesian MSMEs, as well as the growth of the digital economy in Indonesia. However, very few MSMEs are still using technology to grow their business. This article examines how external factors, specifically customers and competitors, can encourage SMEs in Jakarta and Palembang to adopt e-commerce and promote e-commerce adoption. Small and medium enterprises benefit from applying this technology. The research method used was the quantitative conjoint type, using primary data in questionnaires distributed to 101 MSME owners in Jakarta and Palembang using a Google form. The data analysis technique in this study used structural equation modeling (SEM) based on partial least squares (PLS) by examining the measurement model and model structure. The results of this study indicate that perceived customer benefits have a significant influence on external relationships and are found to influence cost reduction, as well as a significant influence on loyalty. customer's status. At the same time, perceptions of competitive value increase relationships with external parties and customer loyalty. In contrast, competitive value only affects customer loyalty without significantly affecting cost reduction and external relations
Co-Authors Aries, - Aries, Aries Brian Garda Muchardie Hardiyansyah Hardiyansyah, -