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Ida Pujiani
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Astronomy Computer Science & IT Economics, Econometrics & Finance Engineering Industrial & Manufacturing Engineering Mechanical Engineering

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ANALISIS MANAJEMEN DATA KUALITAS LAYANAN E-COMMERCE MENGGUNAKAN METODE E-SERVQUAL DAN IMPORTANCE PERFORMANCE ANALYSIS Ismi Alika Zuhaira; Ida Pujiani
INFOTECH journal Vol. 10 No. 2 (2024)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/infotech.v10i2.10933

Abstract

Berkembangnya teknologi informasi, khususnya e-commerce mengubah cara orang berbelanja serta berinteraksi dengan layanan online. Salah satu e-commerce terkini ialah Tiktok Shop, yang menawarkan berbagai keunggulan seperti pengiriman gratis, live event, harga yang kompetitif, dan kualitas produk yang bagus. Penelitian mengenai manajemen data dengan cara mengukur kualitas layanan Tiktok Shop dilakukan dengan metode E-Servqual dan Importance Performance Analysis (IPA). Metode E-Servqual digunakan untuk mengukur perbedaan antara impian dan persepsi pelanggan terhadap layanan yang diterima, sedangkan metode IPA membantu menilai tingkat kepuasan pelanggan berdasarkan pentingnya dan kinerja layanan tersebut. Hasil dari penelitian ini dapat membantu Tiktok Shop meningkatkan kualitas layanannya agar lebih sesuai dengan kebutuhan dan harapan pelanggan. Dengan begitu, penelitian ini memberikan wawasan mendalam mengenai faktor-faktor yang memengaruhi pengalaman dan kepuasan pelanggan dalam penggunaan Tiktok Shop.
Economic Efficiency In Higher Education Through Chatgpt Integration: Case Study Of Budi Utomo National Institute Pujiani, Ida; Alijoyo, Franciskus Antonius
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 3 No. 10 (2024): JETBIS : Journal Of Economics, Technology and Business
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v3i10.150

Abstract

This research is motivated by the need for higher education institutions to enhance economic efficiency in the learning process through innovative technology. ChatGPT, as an artificial intelligence (AI) model, is expected to support more effective and efficient learning processes significantly. This study aims to evaluate ChatGPT integration's impact on economic efficiency at Budi Utomo National Institute. The research uses a quantitative method with a survey approach involving 150 respondents consisting of lecturers and students. Data collection was conducted through questionnaires, and the results were analyzed using simple linear regression techniques. The findings show that the integration of ChatGPT significantly improves operational cost efficiency in education, reduces administrative burdens, and accelerates access to learning resources. The discussion focuses on AI's long-term potential in enhancing teaching quality and the challenges of implementing such technology in higher education institutions. This study concludes that ChatGPT can be an effective tool for achieving economic efficiency in higher education, though proper strategies are needed to optimize its use sustainably.
Economic Efficiency In Higher Education Through Chatgpt Integration: Case Study Of Budi Utomo National Institute Ida Pujiani; Franciskus Antonius Alijoyo
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 3 No. 10 (2024): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v3i10.150

Abstract

This research is motivated by the need for higher education institutions to enhance economic efficiency in the learning process through innovative technology. ChatGPT, as an artificial intelligence (AI) model, is expected to support more effective and efficient learning processes significantly. This study aims to evaluate ChatGPT integration's impact on economic efficiency at Budi Utomo National Institute. The research uses a quantitative method with a survey approach involving 150 respondents consisting of lecturers and students. Data collection was conducted through questionnaires, and the results were analyzed using simple linear regression techniques. The findings show that the integration of ChatGPT significantly improves operational cost efficiency in education, reduces administrative burdens, and accelerates access to learning resources. The discussion focuses on AI's long-term potential in enhancing teaching quality and the challenges of implementing such technology in higher education institutions. This study concludes that ChatGPT can be an effective tool for achieving economic efficiency in higher education, though proper strategies are needed to optimize its use sustainably.
Co-Authors Alijoyo, Franciskus Antonius Franciskus Antonius Alijoyo Ismi Alika Zuhaira