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All Journal Jurnal Ilmiah Ekonomi, Manajemen dan Syariah
Putri, Galuh Nadiya
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Religion Humanities Economics, Econometrics & Finance Social Sciences

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MEGA MARKETING BANK SYARIAH Putri, Galuh Nadiya; Fasa, Muhammad Iqbal; Suharto, Suharto
Jurnal Ilmiah Ekonomi, Manajemen dan Syariah Vol. 3 No. 1 (2024): JIEMAS: Jurnal Ilmiah Ekonomi, Manajemen dan Syariah
Publisher : STAI Darul Qalam Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55883/jiemas.v3i1.53

Abstract

Marketing is a significant aspect to increase consumer trust. Hence, it is essential to educate the consumer with the lesson of the importance of syarî’ah products concerning the marketing aspects. In fact, many banks serves the custo mer with syariah service in Indonesia. The basic concept of spiritual marketing is the, and loyality to Allâh swt. The key of ethics and moral of managements of creation, taste, heart and work (the implementation). Those concepts are under the guidence of faith integrity, obidience business is truly placed on the doers. A Muslim busines manager must hold tightly the ethic and moral of business that cope –khusn al-huluq, trusty, dan tolerant. There are three marketing strategies of syariah banking; marker driven strategic, viral marketing way, and fish net strategy. Element of mega marketing that had been intruduced by Rasûlullâh since the  fifteenth century, and now can be adopted to any kinds of businesses including syariah banking
Co-Authors Muhammad Iqbal Fasa Suharto Suharto