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All Journal MANDAR: Management Development and Applied Research Journal Pinisi Journal of Officers Review
Tenriyola, Andi Putri
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Library & Information Science Social Sciences

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The UMKM Online Advantage: Linking Digital Strategies to Enhanced Consumer Purchase Intentions Mas'ud, Anis Anshari; Tenriyola, Andi Putri
MANDAR: Management Development and Applied Research Journal Vol 7 No 2 (2025): June (2025)
Publisher : Universitas Sulawesi Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31605/mandar.v7i2.5156

Abstract

This study explores the online advantage Micro, Small, and Medium Enterprises (UMKM) within the culinary sector can achieve by effectively linking their diverse digital strategies to enhanced consumer purchase intentions. An empirical approach was employed, involving surveys with consumers who actively engage with culinary UMKMs through their various digital platforms. Data collected via questionnaires were meticulously analyzed to elucidate the intricate interplay between different facets of digital engagement—ranging from information accessibility to interactive communication—and the evolution of consumer interest in culinary offerings. The findings consistently indicate that thoughtfully implemented digital strategies, which extend beyond a mere online presence, positively influence consumer purchase intention. This demonstrates a clear and attainable online advantage for these enterprises in a competitive digital landscape. The study concludes that the adoption of dynamic and contextually relevant digital strategies, especially those prioritizing entertaining and emotionally resonant content, provides a considerable online advantage for culinary UMKMs seeking to stimulate consumer purchase intentions and cultivate lasting brand loyalty
Effectiveness of the Use of Facilities and Infrastructure at the Takalar Regency Education and Culture Office Saputri, Arnita; Saleh, Sirajuddin; Nasir, Nasir; Tenriyola, Andi Putri
Pinisi Journal of Officers Review Volume 2, Issue 2, November 2025
Publisher : Pendidikan Administrasi Perkantoran, UNM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71309/pjor.v2i2.9825

Abstract

The effectiveness of using facilities and infrastructure at the Takalar Regency Education and Culture Office plays a vital role in improving the quality of education. Properly managed facilities that are efficient, flexible, and user-oriented support both administrative processes and teaching activities. Yet, challenges remain, including uneven distribution of facilities, limited maintenance, and underutilized technology. This study aims to analyze the effectiveness of facility and infrastructure use within the Takalar Regency Education and Culture Office and to identify supporting and inhibiting factors. A qualitative approach was applied through observation, interviews, and documentation. The findings reveal that from an efficiency standpoint, the use of facilities and infrastructure is not yet optimal. Several employees still lack adequate equipment to perform their duties effectively. In terms of flexibility, the available facilities are sufficient to accommodate various administrative tasks, offering ease of use and contributing to smoother office operations. Regarding employee satisfaction, most respondents expressed that the facilities significantly support their performance and boost motivation at work. From the development aspect, there has been improvement in both quality and quantity, aligning with the institution’s functional needs. The study also identifies government support through budget allocation, policy direction, and resource provision, as a key supporting factor. Conversely, limitations in facilities, budget constraints, and weak supervision in facility management are major obstacles. Overall, comprehensive planning and stronger management strategies are needed to optimize facility utilization and ensure these resources effectively enhance the quality of education in Takalar Regency.     
Co-Authors Mas'ud, Anis Anshari Nasir Nasir Saputri, Arnita Sirajuddin Saleh