Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Journal of Social Research Jobmark: Journal of Branding and Marketing Communication
Fudholi, Ata
Unknown Affiliation
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Tokopedia and Komunikasi Berasa: The Case of ‘Filosofi Pete’ Campaign Saroso, Dhea Andita Sari; Paramitha, Ni Ajeng Riandia; Putra, Denny Suwarso; Matahari, Frisky Freny; Fudholi, Ata; Senjatiana, Ferdy; Hadinugroho, Farid
Jobmark: Journal of Branding and Marketing Communication Vol. 5 No. 1 (2023): JOBMARK Vol 5 No 1 (July-December 2023)
Publisher : Graduate School of Communication Universitas Bakrie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jobmark.v5i1.371

Abstract

Komunikasi Berasa (experientially-meaningful communication) is communication that synergizes messages and experiences with messages by creating a supportive atmosphere that creates deep meaning and impressions. This article analyzes Tokopedia's TVC advertising campaign version of "Pete's Philosophy" from the perspective of Komunikasi Berasa's theory with six dimensions: sensorial meaningfulness, emotional, rational, relevant, beneficial, and social. This advertisement is significant because it represents human insights closely related to consumers' problems, instincts, and daily lives, so the messages conveyed are relevant and authentic. This study's results inspire brands to create meaningful campaign messages as an effective way to steal audiences' hearts.
Exploring The Management Of Community Radio In The Digital Era: A Case Study Of Radio Bamba Fudholi, Ata; Eddyono , Aryo Subarkah
Journal of Social Research Vol. 4 No. 10 (2025): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v4i9.2785

Abstract

Amid the pressure of digitalization and a lack of structural support, community radio in Indonesia is struggling to survive as a voice space for citizens. This study examines the sustainability strategy of community radio that is still active and adaptive in the midst of the challenges of the times, namely Radio Bamba (Balaraja). Radio Bamba is a representation of an alternative form of community-based media that relies on the values of participation, solidarity, and local culture. Through a qualitative approach with in-depth interview techniques with managers, broadcasters, active listeners, and representatives of the Indonesian Community Radio Network (JRKI), this study found that adaptation to social media was carried out in a contextual and gradual manner. Radio Bamba, with its network of young managers and a digital entertainment approach, leverages channels such as YouTube and WhatsApp to expand participation. Regulatory pressures and limited resources have led to the emergence of defensive strategies that are informal, but still ethical according to community standards. These findings show that the resilience of community radio is not only in its technological capacity, but in its social power and long-term commitment that grows from affective relationships with citizens. By placing social media as a bridge, not a destination, community radio still has a meaningful living space amidst an increasingly automated media landscape.
Co-Authors Eddyono , Aryo Subarkah Hadinugroho, Farid Matahari, Frisky Freny Paramitha, Ni Ajeng Riandia Putra, Denny Suwarso Saroso, Dhea Andita Sari Senjatiana, Ferdy