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All Journal International Journal Of Science, Technology & Management (IJSTM)
Santi Paramita, V.
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Aerospace Engineering Agriculture, Biological Sciences & Forestry Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Mechanical Engineering Transportation

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The Influence Of Financial Technology, Financial Literacy, And Risk Perception On Mutual Fund Investment Decisions In Generation Z In Jawa Barat: - Khaera Palesta, Pani; Santi Paramita, V.
International Journal of Science, Technology & Management Vol. 5 No. 1 (2024): January 2024
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v5i1.1038

Abstract

Generation Z is a generation that grew up in the digital era, where technology and social media have become an important part of their lives. Based on survey results, most of generation Z have expenses that are greater than their income. This shows that they are less wise in financial management and less able to carry out long-term financial planning. On the other hand, current technological advances present various choices and convenience for making financial investments. There are various types of investment products available for short and long term, which have low risk to high risk. For beginner investors, investing in mutual funds is highly recommended. This is because investing in mutual funds in Indonesia can be started with low fund, diversified funds, managed by professional investment management, thereby providing better return opportunities. This research aims to determine the influence of financial technology, financial literacy, and risk perception on generation Z mutual fund investment decisions in West Java. This research method uses quantitative methods with descriptive and associative approaches. The infinite population in this research is Generation Z in West Java who have invested in mutual funds. Respondents have addresses in various cities in West Java. The sample was determined using simple random sampling with a sample size of 80. The results of this study explain that Financial Technology and Risk Perception do not influence Generation Z's mutual fund investment decisions. On the other hand, financial literacy influences Generation Z's mutual fund investment decisions in West Java.
The Effect of Green Brand Knowledge and Environmental Concern on Green Purchase Intention Through Attitude Toward Green Brand in Tupperware Mely Saputri, Abdulah; Santi Paramita, V.
International Journal of Science, Technology & Management Vol. 5 No. 2 (2024): March 2024
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v5i2.1070

Abstract

The general people are well aware of the necessity of environmental protection. Many companies have formed to operate enterprises that provide ecologically friendly items. The purpose of this study is to look at how green brand awareness and environmental concern, as mediated by attitudes toward green brands, impact green purchase intentions for Tupperware goods on the Indonesian island of Java. Descriptive, multiple regression and Sobel tests were used to analyze the data. This study included 120 respondents selected using non-probability sampling procedures. Empirical findings validate the seven specified research hypotheses. Research findings show that green brandnknowledge and environmentalcconcern influence greennpurchase intention, then attitude toward green brand does not influence greennpurchase intention, and attitude towarddgreen brandddoes notmmediate the influence of green brand knowledgeeand environmental concern on green purchase intention. It is also hoped that the results of this research will be useful in helping develop strategic policies related to the environment to increase purchasing intentions.
The Influence of Financial Literacy, Lifestyle and Financial Planning on Consumptive Behavior In Millennials and Generation Z BriLatifa Paramita, Brilianti; Santi Paramita, V.
International Journal of Science, Technology & Management Vol. 5 No. 2 (2024): March 2024
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v5i2.1074

Abstract

This research aims to examine the influence of financial literacy, lifestyle, and financial planning on consumptive behavior in the millennial and Generation Z. The instruments in this study have passed validity and reliability tests, where these instruments are used as data collection tools. The number of respondents involved in this research is 95 people, dominated by [insert information about the dominant group]. Data collection technique uses random sampling, which falls under probability sampling. The data analysis technique used is descriptive analysis and regression analysis with the assistance of SPSS version 26. Out of the four hypotheses in this research, all are supported by empirical data. The findings of this research explain that financial literacy, and financial planning not influence on consumptive behavior in the millennial and Generation Z. Meanwhile lifestyle have an impact on consumptive behavior in the millennial and Generation Z. What sets this research apart from previous studies is the use of the evaluated objects, which influences the design of specific and unique research instruments. This research conducts descriptive hypothesis testing that was not present in previous studies. Meanwhile, the sample size, sample determination technique, and data analysis technique can be adjusted by future researchers based on the evaluated objects. The results of this research are also beneficial for the managers of the evaluated objects concerning the design of relevant strategies or programs to improve the quality attributes of the evaluated objects.
Co-Authors BriLatifa Paramita, Brilianti Khaera Palesta, Pani Mely Saputri, Abdulah