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All Journal International Journal Of Science, Technology & Management (IJSTM) Indonesian Journal of Economics, Business, Accounting, and Management
Purnama, Nursya’bani
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Evaluation Of Digital Banking Application Adoption Based On The Technology Acceptance Model (Tam) Nihayah, Naelun; Purnama, Nursya’bani
International Journal of Science, Technology & Management Vol. 5 No. 2 (2024): March 2024
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v5i2.1083

Abstract

In this digital era, digital banking has become an integral part of the banking sector. Users decisions to adopt and use digital banking services are significantly influenced by their perceptions and attitudes toward this technology. This research aims to analyze the factors that influence users' intention to use digital banking, utilizing the Technology Acceptance Model (TAM) as the theoretical framework. The study involves 100 respondents randomly selected through the method of random sampling. Data will be collected via an online questionnaire comprising TAM variables, including perceived usefulness and perceived ease of use. The data analysis will be conducted using the Partial Least Square Structural Equation Modeling (PLS-SEM) statistical method. The findings of this research are expected to provide a deeper insight into the factors affecting the adoption of digital banking and can serve as a guide for banks and financial service providers in enhancing the acceptance of digital banking technology among users.
Evaluasi E-Service Quality Pengguna Aplikasi Shopee di Kota Cirebon Zulfikar, Muhamad; Purnama, Nursya’bani
Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM) Vol 1 No 6 (2023): Volume 1, No. 6, 2023
Publisher : PT SOLUSI EDUKASI BERDIKARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63901/ijebam.v1i6.33

Abstract

Latar belakang penelitian adalah saat ini konsumen melakukan penilaian pada kualitas pelayanan ketika berbelanja secara online, merupakan cara untuk menentukan kepuasan pembelian, dan meningkatkan strategi pemasaran dan penjualan mereka agar dapat menarik lebih banyak konsumen untuk menjadi pelanggan setia. Tujuan penelitian ini adalah untuk mengetahui evaluasi e-service quality pengguna aplikasi shopee di Kota Cirebon. Jenis penelitian yang digunakan adalah survey. Lokasi penelitian ini ada di Kota Cirebon. Teknik pengumpulan data dilakukan menggunakan kuesioner. Sampel penelitian terdiri 112 orang. Teknik analisis data penelitian ini dilakukan menggunakan uji validitas, uji reliabilitas dan analisis SERVPERF dengan alat bantu software IBM SPSS Statistics 25. Berdasarkan temuan penelitian yang dilakukan pada pelanggan Shopee yang mengevaluasi kualitas layanan elektronik mereka menggunakan teknik SERVPERF, dapat dikatakan bahwa responden memiliki pendapat yang baik tentang praktik kualitas layanan elektronik yang digunakan oleh Shopee.
Co-Authors Nihayah, Naelun Zulfikar, Muhamad