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All Journal International Journal Of Science, Technology & Management (IJSTM)
Meileny S.A.B, Findy
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Aerospace Engineering Agriculture, Biological Sciences & Forestry Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Mechanical Engineering Transportation

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The Influence Of E-Service Quality, E-Trust, And Perceived Value On Customer Loyalty Through Customer Satisfaction Of Alfagift Application By Alfamart In Indonesia Meileny S.A.B, Findy; Maya Ariyanti, S., M.M, Dr.
International Journal of Science, Technology & Management Vol. 5 No. 3 (2024): May 2024
Publisher : Publisher Cv. Inara Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v5i3.1101

Abstract

The purpose of this study is to identify some significant effects of perceived value, e-trust, and e-service quality on customer loyalty through customer satisfaction of Alfagift in Indonesia. This research includes quantitative research using questionnaires data collection methods. The researcher had sent online questionnaires to 155 respondents and non probability purposive sampling was used in this study. The data analysis technique used is SEM with the Smart PLS application. The results of the statistical analysis shows that there is a significant impact of customer satisfaction with Alfagift on customer loyalty. Whereas. Alfagift's customer satisfaction is determined by factors such as perceived value, e-trust, and e-service quality that consumers experience while utilizing the program. Eventually, if the user is satisfied with the application's support, they will likely remain faithful to Alfagift. In addition, the customer loyalty of Alfagift users is significantly impacted by e-service quality, e-trust, and perceived value through customer satisfaction.
Co-Authors Maya Ariyanti, S., M.M, Dr.