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All Journal International Journal of Business Economics (IJBE) Medani : Jurnal Pengabdian Masyarakat
Zein, Soeltan Mahzar
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences

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Pemasaran Digital Untuk Meningkatkan Kesejahteraan UMKM Jufrizen, Jufrizen; Zein, Soeltan Mahzar
Medani : Jurnal Pengabdian Masyarakat Vol. 2 No. 3 (2023): Desember 2023
Publisher : Lembaga Riset Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59086/jpm.v2i3.350

Abstract

Pemasaran Digitaal merupakan suatu terobosan yang dilakukan untuk peningkatan hasil penjualan para pelaku UMKM di Kecamatan Medan Tembung. Kegiatan pengabdian Masyarakat ini menggunakan metode Pelatihan yang diberikan kepada para pelaku UMKM Lengkong di Kecamata Medan Tembung. Hasil nya adalah para pelaku UMKM mendapat pengetahuan tentang pentingnya pemasaran/promosi bagi uasha yang mereka jalankan, karena dengan dilakukannya pemasaran/promosi ke media digital para pedagang dapat mengenalkan produknya ke dunia media hingga dapat meningkatkan penjualan dan untuk memperluas usaha mereka. Digital Marketing is a breakthrough made to increase sales results for MSME players in Medan Tembung District. This community service activity uses training methods provided to Lengkong MSMEs in Medan Tembung District. The result is that MSME players gain knowledge about the importance of marketing/promotion for the business they run, because by marketing/promoting on digital media, traders can introduce their products to the world of media so they can increase sales and expand their business.
Servant Leadership and Innovative Work Behavior: The Mediating Role of Job Crafting and Job Autonomy Zein, Soeltan Mahzar; Hasibuan, Jasman Saripuddin; Jufrizen, Jufrizen
International Journal of Business Economics (IJBE) Vol 5, No 2 (2024): MARCH - AUGUST 2024
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/ijbe.v5i2.18067

Abstract

Purpose – This study examines how job crafting and job autonomy at the Sub Pelindo Multi Terminal Belawan Branch Office, directly and indirectly, affect workers’ creative work behavior under servant leadership.Methodology – The research methodology utilized in this study is a quantitative associative approach. The study included 98 Sub Pelindo Multi Terminal Belawan Branch personnel in its demographic and sample. Data gathering was performed by employing questionnaires and interviews. Data in the current study was gathered by administering a Likert scale questionnaire. The gathered data was subsequently analyzed using SmartPLS 4.0 software in combination with SEM-PLS (Structural Equation Modelling - Partial Least Squares).Findings – The impact of servant leadership on innovative work behavior, job crafting, and job autonomy was positive and statistically significant. Furthermore, the presence of autonomy and job crafting has a significant impact on innovative work behavior. Job autonomy and job crafting mediate the association between servant leadership and creative work behavior.Originality/Novelty – Combining two main concepts as mediating variables, namely job crafting and job autonomy, in one research model to provide a deeper understanding of the complexity of the relationship between the variables of servant leadership, job crafting, job autonomy, and innovative work behavior.Implications – This study suggests that the connection between servant leadership and innovative work behavior is influenced by the involvement of task crafting and autonomy as mediators. Future studies should include investigating or using the variables of job crafting and job autonomy as independent factors rather than as mediatory variables
Co-Authors Jasman Saripuddin Hasibuan Jufrizen