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All Journal Jurnal Ilmiah Wahana Pendidikan Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia
Putri, Erlina Meidiana
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Religion Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Engineering Health Professions Social Sciences Other

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Generasi Z dan Kecintaan Mereka Pada Merek Kosmetik Halal Putri, Erlina Meidiana; Qurniawati, Rina Sari
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 25 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10426622

Abstract

The demand for halal products is a new phenomenon in the global cosmetic industry so that halal branding appears. With existing policies and regulations, cosmetic industry players, especially skincare, must comply with the rules and regulations that apply in Indonesia. In this study, the issue raised is whether the determinants of brand love, namely religious belief and brand experience, have an effect on e-WOM generation Z consumers who use halal skin care. This study aims to review and explain the role of brand love in mediating the influence of religious beliefs and experiences. brand against e-WOM. The number of samples in this study were 157 respondents who are generation Z, users of halal skincare using a purposive sampling method. The analysis technique used was Path Analysis using SmartPLS version 3. The results showed that religious beliefs and brand experiences had a positive and significant effect on brand love. Brand love influences e-WOM and is able to mediate the relationship between brand experience and e-WOM. Therefore, it is important for halal skincare entrepreneurs to actively carry out social media promotions so that love for their brand increases and is able to attract new buyers.
Pemanfaatan Media Sosial Instagram Sebagai Media Komunikasi, Informasi, Dan Promosi Di UMKM Minuman Herbal Berkah Setia Darwati Darwati; Saputri, Aqilla Aura Anggreini; Uliyah, Uni Masrochati; Putri, Erlina Meidiana; Aktamiati , Wulan; Qurniawati, Rina Sari
Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Vol. 3 No. 1 (2024): Maret : Jurnal Hasil Pengabdian Masyarakat Indonesia
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/karunia.v3i1.1997

Abstract

The community service activity entitled "Use of social media as a means of communication, information, documentation and promotion in the Blessings of Faith herbal drink business" aims to implement the university's tridharma, namely Community Service. The purpose of this activity is to provide information regarding the use of social media Instagram for small businesses and provide training on the use of Instagram so that its use can later be implemented in marketing activities for the red blessing red ginger business. The method used in this activity is direct observation of the Red Blessings Faithful ginger business by conducting direct interviews and documenting product photos and product manufacture which are then uploaded to Instagram media. The final result of this service is the use of social media Instagram as a medium for communication, information, documentation and means of promoting each product produced and activities discussed by the Ginger Berkah Setia business unit including images and supporting information
Co-Authors Aktamiati , Wulan Darwati, Darwati Rina Sari Qurniawati, Rina Sari Saputri, Aqilla Aura Anggreini Uliyah, Uni Masrochati