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All Journal Jurnal Ilmiah Wahana Pendidikan
Cahyani, Wahyu Nur
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Analisis Persepsi Pengguna TikTok Terhadap Konten Promosi Produk Kecantikan #racunskincare Cahyani, Wahyu Nur
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 4 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10537317

Abstract

Beauty product promotion content is content in the TikTok Application. This content contains various kinds of information about recommendations and interesting reviews of a beauty produk or skincare. This study uses Bernard Barelson’s theory of perception which consist of sensation, attention, and interpretation. The purposes of this study was to analysis how perseption of TikTok user about beauty product promotion content #racunskincare. This study uses a qualitative method and a descriptive approuch. Data collections was obtained through interviews and documentation. Based on the results of the study, it was found that the perception generated by TikTok users regarding the promotional content for the beauty product #racunskincare, namely the promotional content for the beauty product #racunskincare, is content that can provide information and education in the field of skin care and products. This content is considered useful for those who are looking for information about beauty products.
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