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All Journal DeReMa (Development Research of Management) Jurnal Manajemen Jurnal Ilmiah Wahana Pendidikan
Daratullaila, Intan
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PENGARUH MARKET ORIENTATION, DESIGN PACKAGING, DAN SOCIAL MEDIA MARKETING TERHADAP MINAT BELI PADA DE KLAPPER PIE DENGAN TRUST SEBAGAI VARIABEL MODERASI [THE EFFECT OF MARKET ORIENTATION, DESIGN PACKAGING, AND SOCIAL MEDIA MARKETING ON BUYING INTEREST IN DE KLAPPER PIE WITH TRUST AS A MODERATING VARIABLE] Daratullaila, Intan; Nofirda, Fitri Ayu
DeReMa (Development Research of Management): Jurnal Manajemen Vol 19, No 2 (2024): September
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/derema.v19i2.8601

Abstract

With trust serving as a moderating variable, the purpose of this study is to ascertain the impact of market orientation, package design, and social media marketing on purchase interest at De Klapper Pie. 190 people participated in this survey, which was carried out at the De Klapper Pie location in Jalan Durian. Purposive sampling is used with a quantitative approach in this investigation. With the aid of SmartPLS version 3, data testing employs reliability, validity, and hypothesis testing. The study's findings suggest that market orientation significantly and favorably influences buying interest. Purchase interest is significantly and favorably impacted by packaging design. Interest in making a purchase is significantly and favorably impacted by social media marketing. The impact of market orientation on buying interest can be mitigated by trust. The impact of packaging design on purchase interest can be mitigated by trust. Nonetheless, the impact of social media marketing on purchase interest cannot be mitigated by trust. Abstrak dalam Bahasa Indonesia . Dengan kepercayaan sebagai variabel moderasi, tujuan dari penelitian ini adalah untuk memastikan dampak orientasi pasar, desain kemasan, dan pemasaran media sosial terhadap minat pembelian di De Klapper Pie. Sebanyak 190 orang berpartisipasi dalam survei ini, yang dilakukan di lokasi De Klapper Pie di Jalan Durian. Pengambilan sampel secara purposif digunakan dengan pendekatan kuantitatif dalam penyelidikan ini. Dengan bantuan SmartPLS versi 3, pengujian data menggunakan reliabilitas, validitas, dan pengujian hipotesis. Temuan penelitian menunjukkan bahwa orientasi pasar secara signifikan dan positif memengaruhi minat beli. Minat beli secara signifikan dan positif dipengaruhi oleh desain kemasan. Minat untuk melakukan pembelian secara signifikan dan positif dipengaruhi oleh pemasaran media sosial. Dampak orientasi pasar terhadap minat beli dapat dikurangi dengan kepercayaan. Dampak desain kemasan terhadap minat beli dapat dikurangi dengan kepercayaan. Meskipun demikian, dampak pemasaran media sosial terhadap minat beli tidak dapat dikurangi dengan kepercayaan.
PENGARUH MARKET ORIENTATION, DESIGN PACKAGING, DAN SOCIAL MEDIA MARKETING TERHADAP MINAT BELI PADA DE KLAPPER PIE DENGAN TRUST SEBAGAI VARIABEL MODERASI [THE EFFECT OF MARKET ORIENTATION, DESIGN PACKAGING, AND SOCIAL MEDIA MARKETING ON BUYING INTEREST IN DE KLAPPER PIE WITH TRUST AS A MODERATING VARIABLE] Daratullaila, Intan; Nofirda, Fitri Ayu
DeReMa (Development Research of Management): Jurnal Manajemen Vol. 19 No. 2 (2024): September
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/derema.v19i2.8601

Abstract

With trust serving as a moderating variable, the purpose of this study is to ascertain the impact of market orientation, package design, and social media marketing on purchase interest at De Klapper Pie. 190 people participated in this survey, which was carried out at the De Klapper Pie location in Jalan Durian. Purposive sampling is used with a quantitative approach in this investigation. With the aid of SmartPLS version 3, data testing employs reliability, validity, and hypothesis testing. The study's findings suggest that market orientation significantly and favorably influences buying interest. Purchase interest is significantly and favorably impacted by packaging design. Interest in making a purchase is significantly and favorably impacted by social media marketing. The impact of market orientation on buying interest can be mitigated by trust. The impact of packaging design on purchase interest can be mitigated by trust. Nonetheless, the impact of social media marketing on purchase interest cannot be mitigated by trust. Abstrak dalam Bahasa Indonesia: Dengan kepercayaan sebagai variabel moderasi, tujuan dari penelitian ini adalah untuk memastikan dampak orientasi pasar, desain kemasan, dan pemasaran media sosial terhadap minat pembelian di De Klapper Pie. Sebanyak 190 orang berpartisipasi dalam survei ini, yang dilakukan di lokasi De Klapper Pie di Jalan Durian. Pengambilan sampel secara purposif digunakan dengan pendekatan kuantitatif dalam penyelidikan ini. Dengan bantuan SmartPLS versi 3, pengujian data menggunakan reliabilitas, validitas, dan pengujian hipotesis. Temuan penelitian menunjukkan bahwa orientasi pasar secara signifikan dan positif memengaruhi minat beli. Minat beli secara signifikan dan positif dipengaruhi oleh desain kemasan. Minat untuk melakukan pembelian secara signifikan dan positif dipengaruhi oleh pemasaran media sosial. Dampak orientasi pasar terhadap minat beli dapat dikurangi dengan kepercayaan. Dampak desain kemasan terhadap minat beli dapat dikurangi dengan kepercayaan. Meskipun demikian, dampak pemasaran media sosial terhadap minat beli tidak dapat dikurangi dengan kepercayaan.
Upaya Peningkatan Kesadaran dan Aksi Nyata Dalam Pengelolaan Lingkungan Desa Sidomulyo Barat Kelurahan Sidomulyo Barat Murialti, Neng; Ramadhan, Sutan Rizky; Daratullaila, Intan; Sihombing, Nuraini; Purba, Julia Noranda; Wiratama, Budi; Bastiansyah, Bastiansyah; Adinda, Trina; Gaol, Ivana Lumban; Maulaya, Raihan Akbar; Sahana, Ruth; Hatauruk, Cathrine Angelia; Marito Siregar, Jojor Lima; Amwat, Muhammad; Asparenza, Wina; Putra, Ferdi Hadi; Diningsih, Tefra; Dzaky H, M. Habib; Prayogo, Alvin; Fitriani, Yuli; Indriyani, R. Retno; Baghtiar, Tian
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 6 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10652445

Abstract

KKN is a real action from students as a form of community service. The purpose of this activity is how students can help solve phenomena that exist in society, especially those related to the environment where they live, especially related to inorganic waste management. As is well known, an organic waste if not managed properly can damage the environment on the one hand, but on the other hand it can be used for environmental sustainability and beauty and can even be used as a source of additional income for households through creative management properly and correctly. Implementation of KKN group 15 which was carried out in West Sidomulyo Sub-District in RW 26 at RT I, II and III with "awareness raising efforts and real action in environmental management" in the form of an organic waste management to become "Paving Block". This activity can reduce the negative impact of inorganic waste scattered around people's homes. So as to create a clean and comfortable environment that will have an impact on improving the quality of life of the community both in terms of health and the economy.
Co-Authors Adinda, Trina Amwat, Muhammad Asparenza, Wina Baghtiar, Tian Bastiansyah, Bastiansyah Diningsih, Tefra Dzaky H, M. Habib Gaol, Ivana Lumban Hatauruk, Cathrine Angelia Indriyani, R. Retno Marito Siregar, Jojor Lima Maulaya, Raihan Akbar Neng Murialti, Neng Nofirda, Fitri Ayu Prayogo, Alvin Purba, Julia Noranda Putra, Ferdi Hadi Ramadhan, Sutan Rizky Sahana, Ruth Sihombing, Nuraini Wiratama, Budi Yuli Fitriani